The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: electronic newsletters

How to Create an Email Marketing Program that Delivers Killer Results, Part 1 of 3

Posted in Law Firm Marketing
Despite all our focus on social media, email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the latest Pew Internet & American Life Project Report, email remains the top use of the Internet across all age groups. Building a Targeted Mailing List Developing a robust marketing email… Continue Reading

Law Firm Marketing: How to Build a Targeted Mailing List

Posted in Law Firm Marketing, Law Firm Websites
When it comes to reaching out to potential clients on a consistent basis, few law firm marketing tools can match the success rate of e-newsletters. However, before you can engage prospective clients through e-newsletters, you first have to find them.  Which brings us to one of the foundational tools of law firm marketing: list building.… Continue Reading

The Anatomy of an Ezine

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Thinking about creating an ezine? You should. And the sooner you do it, the sooner you can build better relationships with your current clients and help invigorate your referral process, for starters. But if thinking about creating your own ezine has got you thinking about writing the next War and Peace, stop! Ezines are most… Continue Reading