The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: email marketing automation

How Marketing Automation Saves You Time and Money

Posted in Law Firm Marketing
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading

How to Be Better at Email Marketing

Posted in Law Firm Marketing
To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%. Here are some other email… Continue Reading