email marketing automation

An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective:

  • Email Marketing Stats You Shouldn’t IgnoreThe average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email

Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more.

Among many things, marketing automation allows you to:

  • Identify, track and engage prospects online
  • Segment

To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%.

Here are some

email marketing man in chairI love to travel, especially on those rare occasions where it is just me and my wife and a week of downtime in front of us.  I sometimes find myself perusing the Getaways section of Groupon’s website to see if there are any sales on destinations I’d like to visit.

I was doing just that