Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter.
Here are 12 email
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,
Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, the key is to build, cultivate and vet the list on an ongoing basis.
Here are some proven ways to build a great law firm marketing email list:
Insert a newsletter sign-up form on each page of
Email marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list:
Step 1: Select a service. You simply cannot rely on your own
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,
Email marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services.
They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and
An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective:
The average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email
Is everyone who calls your law firm ready to hire you right away? If someone downloads a free report from your website, does that mean they are ready to commit to hiring you? Not likely. In fact, research shows that more than half of leads are not ready to buy at the time of first
Email marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps
This week we’ve curated our top legal marketing blog posts from the past year — some recognized by other organizations as notable and others ranked by our readers as some of their favorites. If you’re looking for some inspiration to start 2016 out on the right marketing foot, these may fit the bill.
Our first