Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter.
Here are 12 email
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,
A monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients. Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not a pesky) form of marketing to your clients.
However, you must realize that you face a lot of competition for attention in your target audience’s inbox, so you need to do several things right to ensure your newsletters are open and read. Here are 10 tips that will help you accomplish that mission:
There is nothing new or sexy about a law firm newsletter, but don’t let that distract you from the real benefit a newsletter delivers: keeping you in front of your clients and prospects every month.
Too often, marketers get distracted by the latest shiny object and neglect the tried-and-true. Email still remains the most trusted
Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, the key is to build, cultivate and vet the list on an ongoing basis.
Here are some proven ways to build a great law firm marketing email list:
Insert a newsletter sign-up form on each page of
Email marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list:
Step 1: Select a service. You simply cannot rely on your own
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,
Email marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services.
They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and
An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective:
The average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email
Lots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for