By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsNot only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition! Since email marketing has been around since the advent of email,… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsA monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients. Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not a pesky) form of marketing to your clients. However, you must realize that you face… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsThere is nothing new or sexy about a law firm newsletter, but don’t let that distract you from the real benefit a newsletter delivers: keeping you in front of your clients and prospects every month. Too often, marketers get distracted by the latest shiny object and neglect the tried-and-true. Email still remains the most trusted… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsWhether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, the key is to build, cultivate and vet the list on an ongoing basis. Here are some proven ways to build a great law firm marketing email list: Insert a newsletter sign-up form on each page of… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsEmail marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list: Step 1: Select a service. You simply cannot rely on your own… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsEmail marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services. They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and your… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsAn aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective: The average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email address,… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsLots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsEmail marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis. Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingTo succeed at email marketing, you need to catch prospects at the right time with the right message. This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%. Here are some other email… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhy is email marketing so important for attorneys? Because it is still the best and least expensive way to reach prospects and keep referral sources and clients engaged with your firm. Works best; costs less — that is a rare twofer! Yet the fact remains that everyone is inundated with too many emails, making a… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you are marketing your law firm over the Internet — and who isn’t these days? — you need to be aware of the legal issues that pertain to doing business online. The three key legal issues include: 1. Data collection and privacy. To be able to market to consumers online, you must first collect… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEmail marketing remains the most effective way to reach prospects and referral sources for all companies, including law firms. And there is one thing you absolutely must have to succeed at email marketing: a great mailing list. Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages,… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEmail marketing is one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis. Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps… Continue Reading
By Kelly Woodward on Posted in Law Firm MarketingEmail marketing is still the #1 way to engage with prospects — and done right, can deliver tremendous results in terms of converting them into clients. Recently, Market Domination Media took data from HubSpot’s 2014 Science of Email Report and converted it into the easy-to-understand infographic below that provides 7 data-backed tips for marketers who… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI’m a big believer in data-driven marketing, so I found a recent post at the HubSpot blog to be very informative when it comes to refining my own company’s email marketing efforts. HubSpot collaborated with Market Dominion Media to create the infographic below that is based on data from its 2014 Science of Email Report… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEmail marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThere are a number of skeptics in the legal world who question the effectiveness of email marketing. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong. Here are some cardinal mistakes you need to avoid:… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWith all the options available to you today to market your law firm, one of the cheapest and most effective is email marketing. However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive. The best email lists contain… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI love to travel, especially on those rare occasions where it is just me and my wife and a week of downtime in front of us. I sometimes find myself perusing the Getaways section of Groupon’s website to see if there are any sales on destinations I’d like to visit. I was doing just that… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingYou’ve been meaning to do it. You’ve maybe seen some from your competitors, or you’ve realized how the ones you get actually provide you with useful information you’re interested in getting. I’m talking about e-newsletters. And if you have not launched one yet for your law firm, you are really missing out on a fabulous,… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLaw firms and other service providers often struggle with effective ways to use email to find qualified leads. Often, a call-to-action to schedule an appointment includes just a phone number to call or a reply email. However, there are more creative ways for law firms to entice prospects to take that step to schedule an… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEmail newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They have just issued their 2014 report, based on data gathered from… Continue Reading
By Kelly Woodward on Posted in Law Firm MarketingSome very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you: The average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email address, an automated welcome email is… Continue Reading
