New Stats on Email Marketing Performance Benchmarks for Legal ServicesEmail marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services.

They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and

An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective:

  • Email Marketing Stats You Shouldn’t IgnoreThe average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email