To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%.

Here are some

3 Key Legal Issues When Marketing OnlineIf you are marketing your law firm over the Internet — and who isn’t these days? — you need to be aware of the legal issues that pertain to doing business online. The three key legal issues include:

1.  Data collection and privacy.

To be able to market to consumers online, you must first collect

Email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups.

If you don’t already have a regular email marketing campaign in place – like a monthly

email marketing mistakes to avoidThere are a number of skeptics in the legal world who question the effectiveness of email marketing. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong.

Here are some cardinal mistakes you need to avoid: