The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Tag Archives: email marketing

5 Tips to Grow Your Email Marketing List

Posted in Law Firm Marketing
With all the current marketing focus on content marketing and social media, email marketing is sometimes relegated to Rodney Dangerfield status — it gets no respect.  Yet study after study continues to show that email marketing continues to rank as the top method for businesses to get qualified leads, so full attention should be paid… Continue Reading

Email Marketing Study Touts Personalization as Key to Increasing Open Rates

Posted in Law Firm Marketing
 A 2013 email marketing study by Experian Marketing Services released last week shows that personalizing emails can increase open rates by 29% and click rates by 41% over nonpersonalized emails. This latest research echoes earlier studies by MailerMailer and MailChimp showing that personalizing emails drives higher response rates. The impact of personalization in the Experian… Continue Reading

7 Email Marketing Myths Debunked

Posted in Law Firm Marketing
Email marketing firm Alchemy Worx routinely scrubs its client data to improve email marketing performance.  The company recently outlined 7 myths about email marketing that are still ubiquitous today, but that really need to be rethought since the company’s own user research, as well as statistics from Direct Marketing Association research, show that often just… Continue Reading

Most Effective Ways to Grow Your Email List

Posted in Law Firm Marketing
Digital marketing company ExactTarget recently issued its latest Audience Growth Survey that provides good insight into what is working for marketers when it comes to growing an email list with quality subscribers. Almost 400 marketers were interviewed for the study, which examined the most popular subscriber growth tactics as well as the perceived effectiveness of… Continue Reading

How to Create an Email Marketing Program that Delivers Killer Results, Part 3 of 3

Posted in Law Firm Marketing
Using Email Marketing To Generate New Leads Most businesses use email marketing in a very traditional way – i.e., to encourage existing prospects to become customers, or to market additional products to existing customers. But email marketing can also be a highly effective way to generate entirely new leads if you incorporate these tactics: Have a… Continue Reading

How to Create an Email Marketing Program that Delivers Killer Results, Part 1 of 3

Posted in Law Firm Marketing
Despite all our focus on social media, email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the latest Pew Internet & American Life Project Report, email remains the top use of the Internet across all age groups. Building a Targeted Mailing List Developing a robust marketing email… Continue Reading

3 Steps to Use Email Marketing To Generate New Leads

Posted in Law Firm Marketing, Law Firm Websites
Most businesses use email marketing in a very traditional way – i.e., to encourage existing prospects to become customers, or to market additional products to existing customers. But email marketing can also be a highly effective way to generate entirely new leads if you incorporate these 3 tactics: Have a good opt-in strategy. You need to be… Continue Reading

Law Firm Marketing: Build a Better Email List by Using “Opt Out”

Posted in Law Firm Marketing, Law Firm Websites
Developing a robust marketing email list should be at the core of your law firm marketing effort to build credible, long-lasting, relationships with your clients. Whether you’re in the beginning stages of building your law firm marketing prospect list or the mid-to-late stages in which you’re seeing clients from that list choose you again and… Continue Reading