By Stephen Fairley on Posted in Email marketing for law firmsA monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients. Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not a pesky) form of marketing to your clients. However, you must realize that you face… Continue Reading
By Stephen Fairley on Posted in Email marketing for law firmsThere are a number of skeptics in the legal world who question the effectiveness of newsletters. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong. Here are some cardinal mistakes you need to avoid: Frequency… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsLots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsEmail marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis. Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhy is email marketing so important for attorneys? Because it is still the best and least expensive way to reach prospects and keep referral sources and clients engaged with your firm. Works best; costs less — that is a rare twofer! Yet the fact remains that everyone is inundated with too many emails, making a… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingSending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They have just issued their 2015 report, based… Continue Reading
