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12 Email Marketing Tips to Help Lawyers Cut Through Inbox Clutter

By Stephen Fairley on May 8, 2019
Posted in Email marketing, Email marketing for law firms

12 Email Marketing Tips to Help Lawyers Cut Through Inbox ClutterEmail marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.

Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter.

Here are 12 email…

10 Email Newsletter Tips to Make Your Law Firm Stand Out in the Inbox

By Stephen Fairley on February 6, 2019
Posted in Email marketing for law firms

10 Email Newsletter Tips to Make Your Law Firm Stand Out in the InboxA monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients.  Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not a pesky) form of marketing to your clients.

However, you must realize that you face a lot of competition for attention in your target audience’s inbox, so you need to do several things right to ensure your newsletters are open and read. Here are 10 tips that will help you accomplish that mission:

…
Continue Reading 10 Email Newsletter Tips to Make Your Law Firm Stand Out in the Inbox

Don’t Neglect the Humble Newsletter for Law Firm Marketing

By Stephen Fairley on December 6, 2017
Posted in Email marketing for law firms

Don’t Neglect the Humble Newsletter for Law Firm MarketingThere are a number of skeptics in the legal world who question the effectiveness of newsletters. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong.

Here are some cardinal mistakes you need to avoid:

Frequency…

5 Steps to Build a Blockbuster Email Marketing List

By Stephen Fairley on June 17, 2016
Posted in Email marketing, Email marketing for law firms

5 Steps to Build a Blockbuster Email ListLots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for…

How to Create Legal Marketing Emails That Cut Through Inbox Clutter

By Stephen Fairley on May 26, 2016
Posted in Email marketing, Email marketing for law firms

How to Create Legal Marketing Emails That Cut Through Inbox ClutterEmail marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.

Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps…

Email Marketing: 11 Tips to Stand Out in the Inbox

By Stephen Fairley on November 10, 2015
Posted in Law Firm Websites

11 Tips to Stand Out in the InboxWhy is email marketing so important for attorneys? Because it is still the best and least expensive way to reach prospects and keep referral sources and clients engaged with your firm. Works best; costs less — that is a rare twofer!

Yet the fact remains that everyone is inundated with too many emails, making a…

New Benchmarks for Law Firm Email Newsletter Performance

By Stephen Fairley on October 28, 2015
Posted in Law Firm Marketing
This article received the SmallLaw Pick of the Week award as a must-read for solo practitioners and those who manage and work in small law firms.

Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients…

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Photo of Stephen FairleyStephen Fairley CEO

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized…

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the Rainmaker Institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.

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