The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: firm

Successful law firm marketing requires measurement and training

Posted in Law Firm Marketing
Earlier, I posted some information from Richard Strauch, COO at The Rainmaker Institute about creating a strong law firm marketing plan.  This post continues that discussion with some thoughts on measuring the effectiveness of your legal marketing strategies. There is an old business maxim that applies here – what gets measured gets done. First, develop… Continue Reading

Rainmaker Retreats are just around the corner

Posted in Law Firm Marketing
The next group of Rainmaker Retreats are just around the corner.  These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the information they need to go back and develop legal marketing strategies that will allow them to build the type of practice they have always wanted.  The information presented… Continue Reading

Bringing a systems approach to your law firm marketing and legal practice

Posted in Law Firm Marketing
Allow me to introduce Rich Strauch to you.  Rich is the Chief Operating Officer here at The Rainmaker Institute, and he brings a great deal of experience with small and medium-sized companies helping them recognize the systems that they need to implement or improve to help them achieve their business objectives. Rich has identified several… Continue Reading

Rainmaker Retreat bring law firm marketing expertise to New Jersey

Posted in Law Firm Marketing
Last November I made a series of presentations of our extremely popular “Becoming A Rainmaker” seminar in conjunction with several bar associations in New Jersey.  These seminars whetted the appetite of attorneys for proven law firm marketing advice that they can easily incorporate into their legal marketing strategy. That thirst for law firm marketing information… Continue Reading

Identifying Your Target Market Is Your First Secret To Becoming A Successful Business Owner

Posted in Law Firm Marketing
I would like to start by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider? Over the last few years I have interviewed more than 300 entrepreneurs, small business owners and legal marketing professionals and discovered specific… Continue Reading

Rainmaker Retreats on the horizon

Posted in Law Firm Marketing
The first Rainmaker Retreat of 2010 is just around the corner on March 19.  There is so much law firm marketing information shared during a Rainmaker Retreat that I cannot do it justice in a blog post.  But I can share with you some of the testimonials received from attorneys who have attended previous Rainmaker… Continue Reading

Grand Slam or Foul Ball? State Bar of Arizona Law Firm Marketing Event Will Improve Your Swing

Posted in Law Firm Marketing
March 6 I will be a panelist during the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar to be held in conjunction with the State Bar of California in Scottsdale, AZ.  The seminar features five nationally-recognized experts in the field of social media, specifically those with expertise in the… Continue Reading

Focus on the positive

Posted in Law Firm Marketing
We have been through a rough time during the past year or two across the country.  The economic downturn has many attorneys increasingly concerned with how the tough economy is affecting their practice and their ability to focus on their law firm marketing plans. As a business owner you cannot afford to focus on the… Continue Reading

The Legal Marketing Lowdown on PR, Promotional Events and Advertising

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of public relations, promotional events and advertising  in your law firm marketing strategy. Public relations, promotional events and… Continue Reading

Your Online Presence can Make or Break Your Legal Marketing Plan

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of your website and blog in your law firm marketing strategy. Your online presence is vital to your law… Continue Reading

Informal and Formal Networking is Integral to Good Legal Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of networking in your law firm marketing strategy. A sound law firm marketing plan will include networking at trade… Continue Reading

Use Speaking and Presentations to Boost Your Law Firm Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy. Public presentations, workshops, professional seminars, speaking for… Continue Reading

Use Referrals As A Central Part Of Your Legal Marketing Strategy

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of referrals in your law firm marketing strategy. Referrals are the holy grail of business—everyone wants them. The… Continue Reading