Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan. The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising. This post explores the benefits of networking in your law firm marketing strategy.
A sound law firm marketing plan will include networking at
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan. The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising. This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy.
Public presentations, workshops, professional seminars, speaking for
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan. The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising. This post explores the benefits of referrals in your law firm marketing strategy.
Referrals are the holy grail of business—everyone wants them. The
This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost. Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach. Multiple practice
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 4.1
Previous entries detailed steps including creating a niche, conducting a SWOT analysis, and creating a Unique Competitive Advantage for your law firm. This post continues this series.
Here is where you list all of
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5
A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?” With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm.
Using the information, research
Looking to boost your legal marketing efforts at an affordable price? The State Bar of California’s Solo and Small Firm Summit offers you a wealth of law firm marketing information at a very affordable price.
I will be keynoting the opening and closing luncheons of the Summit, and I will also be presenting during two
As the New Year begins, now is a good time to take stock of where we are, and where we want to be. Your law firm marketing plan is not exempt from this review process, and I encourage you to take a careful look at all of your legal marketing, including your internet marketing for
To have a good legal marketing plan, you must have a realistic assessment of your firm and what you have to offer. You can find this information by conducting a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis.
Look at your law firm as objectively as possible to determine what strengths you have, the
New Year’s Resolutions are a time-honored way of setting goals for the new year. They often center on personal issues – weight loss, exercise, relationships etc – but let me suggest that you add creating a solid, well-crafted law firm marketing plan to your New Year’s Resolution list this year.
Your law firm marketing plan