First, the Solo and Small Firm Summit offers a ridiculous amount of information for an extremely affordable price. For less than the cost of an economy weekend in Napa Valley, you will receive two days of information that is geared to your making you and your practice stronger and better equipped to make 2010

Previously, I described how to develop a targeted marketing plan and how to create and service a niche market.  This post continues those thoughts.

Here are 4 examples of Ideal Target Markets:

Business Attorney for Small, Privately Held Business Owners

  • CEOs, Presidents, VPs, General Managers
  • $2M—$100M in annual revenues
  • Privately held companies with 20—1,000 employees

The hotel registration deadline is quickly approaching for the  State Bar of California’s Solo and Small Firm Summit, to be held in Long Beach on January 21-22, 2010.

This conference, held in conjunction with the Section Education Institute, is designed for legal professionals who work in a solo or small firm practice. The Summit will