By Stephen Fairley on Posted in Content MarketingGetting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of… Continue Reading
By Stephen Fairley on Posted in Law Firm Websites,SEO for law firmsIt’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,SEO for law firmsWe’re about a week out from the annual gorge-fest known as Thanksgiving, the top of the inevitable slide toward the New Year. I find this time of year a blur business-wise, with many people’s minds on everything but work. But who said these things have to be mutually exclusive? What if you could really enjoy… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsIf you are kicking yourself because you missed our webinar this past Wednesday on How to Get Great Google Rankings in 2017, you can stop now. This webinar is now available to you free and on-demand. A click of your mouse will take you to the page to enter your info so we can email… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsIf you’re not showing up on the first page of Google for your most relevant keywords, you should be very concerned. Why? Because 94% of people using Google for search only look at the first page of search results! Getting on that first page of Google is highly competitive for the legal industry. Attorneys spend millions… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsGetting on the first page of Google is every marketer’s mission. That’s because current research shows that most people — 94%! — won’t look beyond the first page of their Google search results. So acquiring that piece of rare real estate is key if you want to build a strong online presence for your law… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingDid you know that 94% of people using Google for search only look at the first page of search results? This statistic alone provides enough reason for you to be concerned about your SEO program if you’re not showing up on the first page for your most relevant keywords. Getting on that first page is… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for LawyersIf your law firm uses Google PPC (pay-per-click) advertising for lead generation, then you must read Dustin Ruge’s excellent LinkedIn article entitled 78 of the Top 100 Most Expensive PPC Terms are Legal to see if you’re getting your money’s worth. Dustin, the author of THE TOP 20%: Why 80% of small businesses fail at… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesGoogle algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website… Continue Reading
