By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingHere’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients. These are the people that fall outside a pre-defined category of what constitutes your ideal client. You need to look at your most profitable clients and… Continue Reading
By Stephen Fairley on Posted in Law Firm DevelopmentIf your practice is struggling with cash flow, it is very hard to turn away any prospective clients who knock on your door. But you are never going to have that lifestyle law firm you want if you keep taking on the wrong types of clients. Here are six simple steps that will help you… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI love to fish. If I am taking time off, it will most likely be with a rod in my hand and a heart full of anticipation for the ancient dance of man vs. fish. This photo of me and my wife Ruth was taken a few days ago up in Lake Tahoe. Landing these… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen I ask attorneys to define their ideal client, they usually say: “One who will pay what I charge!” That is, of course, a shallow answer — and one that will not necessarily help you much to identify your ideal client. So just why is it important to define your ideal client? Two big reasons:… Continue Reading
