Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not as confident as they appear.
If you’ve gone to the trouble and expense to get
Do you close every sale after an initial consultation? You’d be amazed (or maybe not) at how many attorneys tell me they do. But I know that’s not true, even if you won’t admit it.