Legal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them.
In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The survey of 1,000 adults found that:
95% said online
We’re about a week out from the annual gorge-fest known as Thanksgiving, the top of the inevitable slide toward the New Year. I find this time of year a blur business-wise, with many people’s minds on everything but work.
But who said these things have to be mutually exclusive? What if you could really enjoy
On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation.
Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So
Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day.
YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume
Certainly by now we can all agree that the Internet has transformed the legal industry, from how you market your law firm to how legal services are delivered. Still, for many lawyers, the Internet is a confusing place with so many options that can either make you or break you.
So let me help simplify
As you market your law firm over the Internet, you need to be aware of the legal issues that pertain to doing business online or suffer some pretty unpleasant consequences.
Not only do you need to know about your state bar and ABA regulations governing attorney advertising online, you also need to be aware of
There is one simple marketing strategy that can mean real money in your pocket: increasing the online visibility of your law firm. If you increase your online visibility, you improve your chances of having potential clients find you because online is where consumers are looking for attorneys these days.
Here are some tasks you should
A few weeks ago, the ABA announced that its partnership with Rocket Lawyer — which it described in 2014 as an opportunity to “explore expanded opportunities for lawyers online” and “to expand legal services to those who need a lawyer’s counsel but are not currently being served for reasons ranging from affordability to ease of
It wasn’t that long ago that a law firm could stand out online just for the sole reason that it had a website.
Today, law firm websites are ubiquitous, so they are no longer a differentiating factor. You’re going to have to dig a little deeper to set yourself apart online, especially since the majority
Recently I wrote about how to handle negative online reviews; today I’d like to share something I’ll bet most of my readers here will find astounding.
We have a client — a Phoenix family law practice — that currently gets 80-90% of its leads from the Internet. The majority of those leads come from review