By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingLegal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them. In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The survey of 1,000 adults found that: 95% said online… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,SEO for law firmsWe’re about a week out from the annual gorge-fest known as Thanksgiving, the top of the inevitable slide toward the New Year. I find this time of year a blur business-wise, with many people’s minds on everything but work. But who said these things have to be mutually exclusive? What if you could really enjoy… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingOn Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation. Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingHere’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day. YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for LawyersCertainly by now we can all agree that the Internet has transformed the legal industry, from how you market your law firm to how legal services are delivered. Still, for many lawyers, the Internet is a confusing place with so many options that can either make you or break you. So let me help simplify… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingAs you market your law firm over the Internet, you need to be aware of the legal issues that pertain to doing business online or suffer some pretty unpleasant consequences. Not only do you need to know about your state bar and ABA regulations governing attorney advertising online, you also need to be aware of federal… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingThere is one simple marketing strategy that can mean real money in your pocket: increasing the online visibility of your law firm. If you increase your online visibility, you improve your chances of having potential clients find you because online is where consumers are looking for attorneys these days. Here are some tasks you should consider… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for LawyersA few weeks ago, the ABA announced that its partnership with Rocket Lawyer — which it described in 2014 as an opportunity to “explore expanded opportunities for lawyers online” and “to expand legal services to those who need a lawyer’s counsel but are not currently being served for reasons ranging from affordability to ease of… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIt wasn’t that long ago that a law firm could stand out online just for the sole reason that it had a website. Today, law firm websites are ubiquitous, so they are no longer a differentiating factor. You’re going to have to dig a little deeper to set yourself apart online, especially since the majority… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingRecently I wrote about how to handle negative online reviews; today I’d like to share something I’ll bet most of my readers here will find astounding. We have a client — a Phoenix family law practice — that currently gets 80-90% of its leads from the Internet. The majority of those leads come from review… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf the target market for your legal services includes older Americans – those 65+ — you will be interested in a new study out from Pew Internet Research on Older Adults and Technology Use that was released late last week. Today, nearly 60% of Americans over the age of 65 go online, a six percent… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesThe legal profession as a whole is slow to adapt to new technologies, and it really wasn’t that long ago that lawyers could stand out online simply by having a basic website. However, that is no longer the case in 2014. So how do you build a credible online reputation for your firm while differentiating… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingToday marks the 25th anniversary of the Internet, and a new Pew Research report on Internet usage in the U.S. has just been released to coincide with the occasion. A bit of background: the World Wide Web was first proposed by Sir Tim Berners-Lee on March 12, 1989, in a paper he wrote about an… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow long has it been since you updated your website? If it’s been a year or more, then it’s time to take another look at how you can improve it to better serve prospects coming to your site for information. Here are three things you should look at to improve your law firm website: Design… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow many leads are you getting from your website or blog each month? It should be enough to justify the investment you made, and the number should also be growing with time. Most law firms have a website, but many have made the common mistake of treating their site like an online brochure. I have… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA new study by Hinge Marketing surveyed 1,000 purchasers of professional services – including legal – to determine how prospects check out professional providers as prologue to making a decision. This chart gives the details: Note that less than 1% said they don’t check you out. Which means just about everyone looking for professional services… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAt a recent Rainmaker Retreat, we had an attorney who had gotten his first negative review online. Naturally, he was upset about it. But after being able to set his personal feelings aside, he realized it was important that he respond the right way. So he asked during the group session, how do I handle a… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA survey of 2,100 North American adults (90% from the U.S.) conducted earlier this year found that 80% said they trust online customer reviews as much as personal recommendations. The Local Consumer Review Survey 2013 by SEO firm BrightLocal.com is an annual study into how consumer behavior is affected – or not – by online… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingOur Rainmaker Retreat in New York on May 31-June 1 yielded many questions about marketing small firms on the Internet. Here are some of the questions asked and my answers: My firm is small; how can I compete against bigger firms on the Internet? One of the biggest misconceptions out there is that all the big… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingInternet marketing firm Shebang recently aggregated research from several leading market research firms to determine what is working today in Internet marketing for small businesses and published the results in the form of an infographic below. So what is working best for small business when it comes to Internet marketing? The top 6 inbound marketing tools… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesDespite all our focus on social media, email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the latest Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don’t already have a regular email marketing campaign… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesA new study out from SMB DigitalScape has revealed that 25% of small and medium-sized businesses have major deficiencies in their websites that make it difficult or impossible for people to find them online. Here’s a look at those mistakes: A word to the wise: check your websites now to be sure you aren’t committing any… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you think that online reviews have no influence on whether or not a prospect will hire you, you are dead wrong. And if you don’t pay attention to them, your practice could die as well. Consider these latest research findings: 89% of consumers say online reviews are trustworthy 86% of consumers look for online… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesFor most solos and small practitioners, the top rainmaker is the person looking back at them in the mirror. However, with the right website, you can generate more qualified leads and count on your closing skills to seal the deal. Here’s how: You know that old saw about you never have another chance to make a… Continue Reading
