Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the home page of your website instead of a dedicated landing page, you are missing a big opportunity to capture more leads.

In

How to Create Landing Pages That Land More LeadsIf your law firm marketing is directing traffic to the home page of your website, you are missing a big opportunity to capture more leads. You should be using dedicated landing pages instead.

Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are

A Guide to Creating Landing Pages That ConvertLanding pages — dedicated web pages that a visitor to your website, blog, social media post or e-newsletter is guided to after clicking on a link — are critical when it comes to converting those visitors into qualified leads.

If you have been directing traffic to the home page of your website, you are missing

10 Steps to Creating Landing Pages That WorkLanding pages — those pages a visitor is guided to after clicking on a link on your website, blog, social media post or e-newsletter — are your bread and butter when it comes to turning visitors into qualified leads.

To make them pay, however, you need to know the basics about how to create a