By Stephen Fairley on Posted in Law Firm BlogBlogs hold a unique position in the online media landscape because they have become an accepted source of information. When used properly, a blog becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind and builds… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsAs a continual source of fresh content, blogging is a great way to boost your SEO while helping you build authority in your practice area. However, to optimize the SEO performance of your law firm blog, you need to be sure you’re not committing one of these five common mistakes: Too much focus on keywords.… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,SEO for law firmsDone right, your law firm blog should be a hub for your social media outreach efforts, but did you know that it can also help you maximize SEO results for your website? Here are some simple ways to use your blog for SEO gains: Name it right. Do NOT just name your blog…BLOG. Incorporate your… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you blog as much as I do and for as long as I have, the day will come when the well runs dry. Maybe you think a topic will come to you if you focus on something else for awhile (work or a round of golf). But then you never get back to the… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Lead Generation for Law FirmsMany attorneys have turned to blogging to engage prospective clients — in other words, to generate leads. However, your law firm blog will not perform to your expectations if you focus solely on its content. You need to be employing other tools that encourage engagement and lead them to contact you for follow-up. Blogs hold… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThere are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog: Take a stand. It’s human nature to… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results because, when done right, it is the best way to push fresh content into the search engines. In addition, social media research by HubSpot shows that companies with blogs generate 67% more… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAccording to HubSpot’s State of Inbound Marketing 2016 Report, the average time it takes to write a typical 500-word blog post is one to two hours. While this may sound like a lot of time, it isn’t. The first 10 or 20 blogs you write will come fairly easy. It’s after you’ve been blogging about your… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingFor many attorneys, maintaining a blog is like eating kale – we know it’s really good for us, but we just can’t seem to get all excited about it. But if eating kale was the best possible way to get your law firm coffers to overflow status, I bet you would be digging into a plate… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingClick to view Part 1 and Part 2 of this series. 10 Ways to Get More Eyes on Your Blog Getting a sustainable source of traffic for your law firm blog is another challenge, and takes a concerted effort over time to build an audience. Market research tells us that there are some very effective… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing(View Part 1 of this 3-part post here.) The Hard Part of Blogging: Finding the Time According to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours. HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America, a majority of… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Lead Generation for Law FirmsA law firm blog is one of the best ways for attorneys to generate leads, demonstrate leadership and gain leverage online by improving your search engine results. There is no doubt that blogging helps your firm get to the top of Google for targeted search results. This is because Google and other search engines love… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Lead Generation for Law FirmsAttorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.). Which is why it is important that your law firm… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingGetting a sustainable source of traffic for your blog is a challenge for every blogger, and takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog — as well as in your e-newsletter — to get… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines. In addition, social media research by HubSpot shows that companies… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAccording to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours. HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America, a majority of the respondents (38%) spend 1-2 hours writing a post. Approximately 29% said they spend 2-3… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAttorneys struggle with making blogging a priority since they have so many other hats they wear and fires to put out over the course of a day. While most recognize the need to be on social media, they often “set it and forget it” – forgetting that blogging and social media is a beast that needs… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingFace it, we have all become online skimmers. I know that I first skim anything that grabs my attention online to see if I want to dive deeper — and if all I am confronted with is a sea of gray type, I tend to move on. In fact, studies show that almost 80% of… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingMost of the solos and small firms we know have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client is a great benefit. One of the best ways to capture and convert leads is through education marketing… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingBlogging is one of the best possible ways for you to dramatically increase your lead flow, improve your firm website’s SEO and traffic count, and build a sterling reputation online – all of which should lead to a healthier bottom line for your firm. Here are 3 keys to blogging successfully: 1. Clear Strategy is… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingNo one wants to spend time writing for a law firm blog if no one is reading it. The very purpose of a blog is engagement, but waiting for that to happen organically won’t ensure success for your law firm blog. To beef up your law firm blog audience, you need to take the proverbial bull… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen it comes to blogging for your law firm, are you wondering whether it’s quality or quantity that matters most? The answer is: both. Obviously you want to publish high quality blogs that will educate and inform your readers. It’s a reflection of who you are and how you practice, and so quality should really be… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAt our two-day legal marketing seminar, The Rainmaker Retreat, I see many attorneys get excited once they truly understand the benefits of blogging. But most have the same stumbling block: what to write about. Here are 5 sources of information you can use to find topics for your law firm blog: Internet searches and alerts. … Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAttorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.). Which is why it is important that your law firm… Continue Reading
