Having high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help
5 Ways for Lawyers to Attract Your Ideal Client [Infographic]
Originally published on May 22, 2019; updated with new info on Oct. 10, 2019.
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients.
These are the people that fall outside a pre-defined category of
2 Critical Numbers Every Law Firm Must Know
This post was originally published on Dec. 18, 2018, and updated on Sept. 24, 2019:
Do you know how much money each lead is really costing you? How much does it cost you to get a new client? Knowing the answers to these questions can mean the difference between a profitable firm and a struggling
How Google Defines High Quality Content
Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of
Tips for Law Firms on Marketing to Millennials
Those of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun.
But while we were all laughing, they were growing to become the largest demographic, overtaking
7 Questions to Ask Before You Outsource Your Law Firm Marketing
When I started out in law firm marketing some 20 years ago, it was a lonely profession. Today, the law firm marketing landscape is covered with so-called “experts” in SEO, social media, digital marketing, you name it. Some are good at what they do, but most have no business calling themselves an expert at anything
Finding Solutions to Your Law Firm’s Most Challenging Problems
Imagine what it would be like to have skilled and focused law firm partners helping you find solutions to the most challenging questions and issues in your practice. You would get many lives of experience, resources, education and insight from which to draw. There are few things as powerful.
This is what membership in the
The 5 Key Benefits of a Mastermind Group
This weekend I’m meeting with the Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet a few times a year for an intense, two-day strategy session.
Here, attorneys have the opportunity to learn in the company of other top attorneys where to find the necessary resources, tap
New Consumer Insights Your Law Firm Marketing Plan Needs to Consider
Consumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:
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2019 Resolution: Convert More Leads into Appointments
In 2019, instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something different to fatten your wallet?
Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on the money you are investing in lead generation and turn those leads that are falling through the cracks into dollars that fall to your bottom line.