By Stephen Fairley on Posted in Law Firm MarketingAs part of Affinity Consulting’s Customer Appreciation Month, I will be presenting a special 30-minute training webinar for lawyers on how to effectively manage the marketing of your law firm on Wednesday, May 2, at 1 p.m. ET/10 a.m. PT. During this free training webinar, you will learn: How to get started on a law… Continue Reading
By Stephen Fairley on Posted in Business Development for Law Firms,Law Firm MarketingThe National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April 19 at 5 p.m. on Top 10 Mistakes Bankruptcy… Continue Reading
By Stephen Fairley on Posted in Law Firm Management,Law Firm MarketingThis post was originally published on Oct. 13, 2016 and updated on April 11, 2018. As the owner of a small or mid-sized law firm, your primary focus – after gaining competency as an attorney – is to understand and apply the key principles of business development, operations, management and law firm marketing every single… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEvery year, FindLaw conducts a U.S. Consumer Legal Needs Survey that asks the question every attorney needs to know the answer to: what influences a consumer’s decision to hire an attorney? The 2017 survey revealed some behavioral characteristics of legal consumers that attorneys need to dial into their marketing strategies: 59% take action within one… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingLegal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them. In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The survey of 1,000 adults found that: 95% said online… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingDo you have one hour to dedicate to learning about new ways to vastly improve the results you are getting from your law firm marketing program? If you’re interested in growing your law practice, you should constantly be looking for ways to improve on what you’re already doing when it comes to marketing your services.… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhen someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesSometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business. To have a law firm website that engages visitors… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA bad reputation could cost you everything, but this online training course on How to Protect, Build & Leverage Your Online Reputation will cost you nothing! Take a moment right now and Google yourself. If you don’t like what you see, maybe you need to make more effort to manage your online reputation. And if you don’t have… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampThe ability to build a lifestyle law firm – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys. So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat. Don’t just take my word that attending… Continue Reading
By Stephen Fairley on Posted in Becoming a RainmakerKick your 2018 law firm marketing program into high gear with The Rainmaker Institute’s free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice. Here’s what will be covered by our webinar leader, Michael… Continue Reading
By Stephen Fairley on Posted in Becoming a RainmakerAt a certain age, most of us stop making New Year’s resolutions because we find that, over time, we are not really committed to them. However, one thing I think we can safely say we are all committed to is success in our work. Whatever success looks like to you — personal wealth, power, acclaim,… Continue Reading
By Stephen Fairley on Posted in Legal MarketingWhen business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever. And you can start this planning process by joining me for a free 60-minute legal marketing webinar: How to Develop Your Law Firm Marketing Plan, where you will learn… A proven… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampDo you go to sleep at night with an uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you? Maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingGoogle has made it increasingly difficult to rank high in search without putting a lot of quality content online — on your website, blog and social media pages. If you want to rank well on Google, which allows you to generate more online leads, you must put more and more content online. This is what… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIs your law firm’s bottom line exceedingly slow to grow? Are you having problems getting new clients? Are your profits shrinking? Are you spending too much time on administration rather than on building your business? Then consider this: If you want something you’ve never had, you’ve got to do something you’ve never done. The problems… Continue Reading
By Stephen Fairley on Posted in Legal MarketingWhether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party. Even if that party is a prospective client. And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use Facebook; by age the breakdown is: 88% of… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesDid you know that attorney bio pages are typically the most visited pages on a law firm’s website? That’s because prospects want to know as much as possible about the person they will be entrusting a very important job to — in some cases, literally putting their lives in the hands of a stranger. So… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal MarketingWhy does marketing matter for law firms? It all comes down to one simple truth: with a physical product, the customer can see it, touch it, taste it or feel it. The senses combine to help the customer decide to make the purchase. But what does the customer have to go on when purchasing a service?… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Lead ConversionLanding pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading
By Stephen Fairley on Posted in Law Firm ManagementWhether you are a solo practitioner or the owner of a small law firm, there are 10 key principles of law firm management you must focus on to ensure your firm is successful over time: #1: Marketing. The purpose of marketing is to generate leads. There are a wide variety of ways to do this. All… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for LawyersA bad reputation could cost you everything, but this new online training course on How to Protect, Build & Leverage Your Online Reputation will cost you nothing! Take a moment right now and Google yourself. If you don’t like what you see, maybe you need to expend a little more effort managing your online reputation. And… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingWhat do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative. Creating a strong online reputation is critical to your ability to attract new clients. On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free… Continue Reading
