By Stephen Fairley on Posted in Law Firm MarketingOne of the most effective ways you can distinguish yourself in the legal marketplace is by creating a brand that positions you as a leading authority in your area of practice. Without a strong brand, you run the risk of becoming a commodity — and as we all know, commodities typically have minuscule profit margins.… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIn today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingTypically, lawyers are among those who are considered to be helpers. Other people are supposed to come to you for help — which may be why it can be hard to be the one who is seeking out help. However, there are many law firm marketing tasks that you can and should delegate or outsource… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingHere’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients — which are those that fall outside a pre-defined category of what constitutes your ideal clients. These five tried-and-true tips will help you attract the… Continue Reading
By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingThis post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingThere aren’t too many excuses I haven’t heard from lawyers who won’t do what it takes to market their law firm effectively: I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so I don’t need to market it. All… Continue Reading
By Stephen Fairley on Posted in Law Firm ManagementA law firm rarely ever fails for lack of talent. It fails due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. Being good at practicing law only gives you permission… Continue Reading
By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm Marketing,SEO for law firmsMost people are not aware that YouTube is the world’s third largest search engine, where three billion searches are executed every month (compared to Google at 100 billion and Bing at 26 billion searches per month). YouTube has become so enormous that videos not optimized fully for search likely won’t find an audience. Online video is… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWord of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal MarketingLaw Firm 500 is a prestigious, one-of-a-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar in spirit to the Inc. 500, which recognizes fast growing, independently owned companies in the… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingMost attorneys have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client and having data that demonstrates the most effective marketing tools for your law firm is a great benefit. That is what marketing automation delivers. Among… Continue Reading
By Stephen Fairley on Posted in Law Firm DevelopmentGuiding the growth of your law firm takes a disciplined approach to law firm development. While you may not have learned much about the business of law as your pursued your JD, you will need to master certain business disciplines — planning, hiring, financial management, technology, and marketing — to make your firm successful. There… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAs part of Affinity Consulting’s Customer Appreciation Month, I will be presenting a special 30-minute training webinar for lawyers on how to effectively manage the marketing of your law firm on Wednesday, May 2, at 1 p.m. ET/10 a.m. PT. During this free training webinar, you will learn: How to get started on a law… Continue Reading
By Stephen Fairley on Posted in Business Development for Law Firms,Law Firm MarketingThe National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April 19 at 5 p.m. on Top 10 Mistakes Bankruptcy… Continue Reading
By Stephen Fairley on Posted in Law Firm Management,Law Firm MarketingThis post was originally published on Oct. 13, 2016 and updated on April 11, 2018. As the owner of a small or mid-sized law firm, your primary focus – after gaining competency as an attorney – is to understand and apply the key principles of business development, operations, management and law firm marketing every single… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEvery year, FindLaw conducts a U.S. Consumer Legal Needs Survey that asks the question every attorney needs to know the answer to: what influences a consumer’s decision to hire an attorney? The 2017 survey revealed some behavioral characteristics of legal consumers that attorneys need to dial into their marketing strategies: 59% take action within one… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingLegal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them. In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The survey of 1,000 adults found that: 95% said online… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingDo you have one hour to dedicate to learning about new ways to vastly improve the results you are getting from your law firm marketing program? If you’re interested in growing your law practice, you should constantly be looking for ways to improve on what you’re already doing when it comes to marketing your services.… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhen someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesSometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business. To have a law firm website that engages visitors… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA bad reputation could cost you everything, but this online training course on How to Protect, Build & Leverage Your Online Reputation will cost you nothing! Take a moment right now and Google yourself. If you don’t like what you see, maybe you need to make more effort to manage your online reputation. And if you don’t have… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampThe ability to build a lifestyle law firm – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys. So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat. Don’t just take my word that attending… Continue Reading
By Stephen Fairley on Posted in Becoming a RainmakerKick your 2018 law firm marketing program into high gear with The Rainmaker Institute’s free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice. Here’s what will be covered by our webinar leader, Michael… Continue Reading
By Stephen Fairley on Posted in Becoming a RainmakerAt a certain age, most of us stop making New Year’s resolutions because we find that, over time, we are not really committed to them. However, one thing I think we can safely say we are all committed to is success in our work. Whatever success looks like to you — personal wealth, power, acclaim,… Continue Reading
