The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

Why Law Firms Need a Strong Brand

Posted in Law Firm Marketing
One of the most effective ways you can distinguish yourself in the legal marketplace is by creating a brand that positions you as a leading authority in your area of practice. Without a strong brand, you run the risk of becoming a commodity — and as we all know, commodities typically have minuscule profit margins.… Continue Reading

Best Practices in Law Firm Marketing

Posted in Law Firm Marketing
In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must… Continue Reading

Grab New Opportunities by Repurposing Your Content [Slideshow]

Posted in Digital Marketing for Law Firms, Law Firm Marketing
This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading

How to Optimize Your YouTube Videos to Rank in Search Results

Posted in Digital Marketing for Law Firms, Law Firm Marketing, SEO for law firms
Most people are not aware that YouTube is the world’s third largest search engine, where three billion searches are executed every month (compared to Google at 100 billion and Bing at 26 billion searches per month). YouTube has become so enormous that videos not optimized fully for search likely won’t find an audience. Online video is… Continue Reading

5 Tips for Getting 5-Star Reviews

Posted in Law Firm Marketing
Word of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading

Apply Now for 2018 Law Firm 500 Award Recognizing Fastest Growing U.S. Law Firms

Posted in Law Firm Marketing, Legal Marketing
Law Firm 500 is a prestigious, one-of-a-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar in spirit to the Inc. 500, which recognizes fast growing, independently owned companies in the… Continue Reading

5 Keys to Effective Law Firm Development

Posted in Law Firm Development
Guiding the growth of your law firm takes a disciplined approach to law firm development. While you may not have learned much about the business of law as your pursued your JD, you will need to master certain business disciplines — planning, hiring, financial management, technology, and marketing — to make your firm successful. There… Continue Reading

Bankruptcy Attorneys: It’s Not Too Late to Join Me This Week at the NACBA Annual Convention!

Posted in Business Development for Law Firms, Law Firm Marketing
The National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April 19 at 5 p.m. on Top 10 Mistakes Bankruptcy… Continue Reading

Kick Off 2018 with This FREE Webinar on 1/10: 3 Proven Growth Strategies You Can Use to Create a Record Year!

Posted in Becoming a Rainmaker
Kick your 2018 law firm marketing program into high gear with The Rainmaker Institute’s free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice. Here’s what will be covered by our webinar leader, Michael… Continue Reading