law firm marketing consultant

A new study from GetResponse shows that emails including social share buttons have a click-through rate (CTR) that is 158% higher than those that do not. 

This infographic illustrates the results from the new GetResponse survey:

While the evidence clearly shows a propensity for email recipients to share on social networks, the GetResponse study says

Although today is April Fool’s Day, the latest ruling on lawyer advertising handed down by the Florida Supreme Court is no joke.

Well, actually, it kinda is. But not in the way you’re thinking.

Florida has long held the crown for some of the most convoluted and outdated advertising regulations for attorneys. So convoluted and outdated that

Easter Island was named by its first European visitor, Dutch explorer Jacob Roggeveen, who landed on the island on Easter Sunday in 1722. 

One of the most remote islands in the world, Easter Island is located in the southeastern Pacific Ocean and is most famous for its 887 monumental statues called moai, which were

However you choose to measure social media, it is imperative that you have a success metric in mind before you begin. Without some sort of benchmark, determining your ROI is impossible. 

Here are 7 steps to master the measurement of social media ROI:

1. Establish clear marketing goals for your product or brand, and then