By Stephen Fairley on Posted in Rainmaker Mastermind GroupThis weekend I’m meeting with the Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet a few times a year for an intense, two-day strategy session. Here, attorneys have the opportunity to learn in the company of other top attorneys where to find the necessary resources, tap into… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including: Consumers spend almost 9 hours on average every… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThere are many excuses for not having a law firm marketing plan, but I have yet to hear one that I would buy into. You don’t have the time to put into planning the future of your firm? You don’t know how to write one? You will get around to it “some day” but that… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAs you review the systems your law firm must have to be successful, pay particular attention to your law firm marketing plan and the systems that support it. A well-designed plan is practically useless if you do not have strong systems to support the legal marketing strategies in your plan. Here are some tips on… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAre you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons: A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business. A marketing plan provides structure. Creating a solid business plan… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThe biggest crime happening in law firms today often goes unnoticed. It is not reported in the media. There are no police reports filed, people don’t talk about it on the street and partners often overlook it. Even though this crime is rampant, its presence is so subtle that many attorneys fail to recognize when… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingJoin me on Tuesday, May 26 at 2 p.m. ET/11 a.m. PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn… A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients. Step-by-step actions you should take throughout the course of the next… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI know that every success I have enjoyed in life began with a plan. That’s probably true for you as well. You made a plan for law school. You made a plan for your career. You plan your strategies for winning a case. You even plan your vacations. So why would you leave something as… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHaving trouble figuring out the most effective law firm marketing methods? It’s important to avoid losing time and money to trial and error, and stumbling and fumbling around is a sure-fire way to waste lots of both when it comes to law firm marketing. If you don’t know the secrets of law firm marketing, you… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you don’t have a marketing plan for your law firm, you probably have reasons for that. You don’t have the time. You don’t know how to do it. You haven’t given it much thought. Go ahead, pick your favorite. Here’s what a law firm’s lack of a marketing plan tells me: You only plan… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA new report from ALM Legal Intelligence entitled, Small Firms, Big Marketing reveals that small and mid-sized law firms (40-200 attorneys) have upped their investments in marketing because of a belief that effective marketing is mandatory for a firm to succeed. The survey was commissioned by J. Johnson Executive Search, Inc., and relies on data… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLarry Bodine, the former editor of Lawyers.com, recently spoke with LawMarketing.com editor-in-chief Cindy Greenway, about a LexisNexis/Counsellink research report, Enterprise Legal Management Trends Report that he says contains good news for small law firms: The takeaway from this is that there is now some quantifiable research that shows law firms with less than 50 lawyers… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingOne secret of highly successful attorneys is that they make time to plan for the future. December is the perfect time to evaluate achievements, set new goals and work on your law firm marketing plan. Here are some of the areas for you to focus on: Financial goals for your business –Don’t just focus on… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesWebsites are an essential part of a law firm’s success when it comes to reaching and converting prospective clients. If you don’t market your law firm, few will know you exist. Your law firm relies on quality prospects and returning clients. Here are 5 tips to creating a lead-generating legal website: 1. Key in on your… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesEvery good Marketing Action Plan includes measurable goals or results you want to achieve. For example: Increase new inquiries about our services by 10 people per month or Generate 2 new client referrals every month or Build relationships with 6 new CPAs in the next 6 months or Send out a firm newsletter 12 times… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesWhen it comes to delegating business development efforts to your staff, your only choices may be to ask a paralegal, your assistant or even a receptionist to support you. If this sounds like your situation, here are some critical questions to ask to help you decide on which staff member is in the best position… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesThe LexBlog Network has released its fifth annual State of the AmLaw 200 Blogosphere report, which finds that blogs are now the norm rather than the exception among AmLaw 200 firms. Among the findings for 2012: 78% of AmLaw 200 firms have one or more blogs, an increase of 297% since 2007. The 156 AmLaw… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you’re like many of the attorneys I speak with every week: You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead. You’ve tried all the traditional methods of marketing your law firm, but so far… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesWhen it comes to marketing your law firm on Facebook, sharing is not just a good thing, it’s the key to making this social media network work for your practice. So how do you get more shares? This infographic does a good job of aggregating the latest tips on how to get your followers on Facebook… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesDespite all our focus on social media, email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the latest Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don’t already have a regular email marketing campaign… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesI’m in Dallas today at our Rainmaker Retreat law firm marketing seminar, where a lot of our discussions center on the use of social media by law firms. Last month, I participated in the LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you want to obtain higher rankings for your website and blog on Google, Bing and other search engines, there are some things you should be doing online to optimize your sites for social search: Add original, high quality content to your blog and other social media networks. As I’ve said many times, Google loves… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesA new study from GetResponse shows that emails including social share buttons have a click-through rate (CTR) that is 158% higher than those that do not. This infographic illustrates the results from the new GetResponse survey: While the evidence clearly shows a propensity for email recipients to share on social networks, the GetResponse study says… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm Marketing,Law Firm WebsitesThis post at LawMarketing.com sheds light on a hot topic right now: the legal billing system and the rise of alternative fee arrangements: Law firms are under increasing pressure from clients to reduce costs and justify expenditures, and alternative fee arrangements (AFAs) are rising to the challenge. While AFAs aren’t exactly a new concept to… Continue Reading
