This weekend I’m meeting with the Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet a few times a year for an intense, two-day strategy session.
Here, attorneys have the opportunity to learn in the company of other top attorneys where to find the necessary resources, tap
Consumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:
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There are many excuses for not having a law firm marketing plan, but I have yet to hear one that I would buy into. You don’t have the time to put into planning the future of your firm? You don’t know how to write one? You will get around to it “some day” but that
As you review the systems your law firm must have to be successful, pay particular attention to your law firm marketing plan and the systems that support it. A well-designed plan is practically useless if you do not have strong systems to support the legal marketing strategies in your plan.
Here are some tips on
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons:
A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business.
A marketing plan provides structure. Creating a
The biggest crime happening in law firms today often goes unnoticed. It is not reported in the media. There are no police reports filed, people don’t talk about it on the street and partners often overlook it. Even though this crime is rampant, its presence is so subtle that many attorneys fail to recognize when
Join me on Tuesday, May 26 at 2 p.m. ET/11 a.m. PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn…
A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients.
Step-by-step actions you should take throughout the course of
I know that every success I have enjoyed in life began with a plan. That’s probably true for you as well. You made a plan for law school. You made a plan for your career. You plan your strategies for winning a case. You even plan your vacations.
So why would you leave something as
Having trouble figuring out the most effective law firm marketing methods? It’s important to avoid losing time and money to trial and error, and stumbling and fumbling around is a sure-fire way to waste lots of both when it comes to law firm marketing.
If you don’t know the secrets of law firm marketing, you
If you don’t have a marketing plan for your law firm, you probably have reasons for that. You don’t have the time. You don’t know how to do it. You haven’t given it much thought. Go ahead, pick your favorite.
Here’s what a law firm’s lack of a marketing plan tells me:
You only plan