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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: Law Firm Marketing Plan

If You Want to Say You’re a Great Lawyer in Florida, You Gotta Prove It

Posted in Law Firm Marketing, Law Firm Websites
Although today is April Fool’s Day, the latest ruling on lawyer advertising handed down by the Florida Supreme Court is no joke. Well, actually, it kinda is. But not in the way you’re thinking. Florida has long held the crown for some of the most convoluted and outdated advertising regulations for attorneys. So convoluted and outdated that… Continue Reading

Happy Easter!

Posted in Law Firm Marketing, Law Firm Websites
Easter Island was named by its first European visitor, Dutch explorer Jacob Roggeveen, who landed on the island on Easter Sunday in 1722.  One of the most remote islands in the world, Easter Island is located in the southeastern Pacific Ocean and is most famous for its 887 monumental statues called moai, which were created… Continue Reading

Billing Lawsuit Another Black Eye for Legal Profession

Posted in Law Firm Marketing, Law Firm Websites
In yesterday’s New York Times DealBook column was an exposé of sorts on a lawsuit filed against DLA Piper by disgruntled client Adam Victor, CEO of TransGas Development Systems, for legal bill inflation after the law firm sued Victor for nonpayment. The particularly damning bits were extracts from emails of DLA Piper associates, including these… Continue Reading

LawMarketing.com Great How-To Resource For Legal Marketers

Posted in Law Firm Marketing, Law Firm Websites
Have you checked out LawMarketing.com yet? If not, you’re missing out on some great information that can help you put your legal marketing efforts into hyper-drive. Here’s a sample of the latest articles and videos from their home page: Law Firm Marketing Tips to Leveraging Web Content – Video Attorneys Are Falling Victim To These Common… Continue Reading

4 Game-Changing Ways Social Media Works for Lawyers

Posted in Law Firm Marketing, Law Firm Websites
Earlier this week, I wrote about the 10 Ways Social Media Could Be Benefitting Your Law Firm, which were above and beyond the more tangible reasons attorneys invest in social media. Here are four game-changers that social media provides lawyers who participate: Directly impacts your organic search results – search engines now rank social media presence… Continue Reading

How to Run Your Law Firm From Your Smartphone

Posted in Law Firm Marketing, Law Firm Websites
Isn’t technology great? There are so many superb business management applications available today – many for free – that it is entirely possible for one to manage their business from a smartphone, freeing you up for more revenue-generating activities. The infographic below from Entrepreneur details the top sellers in six critical business management categories — financial… Continue Reading

Converting Leads Into Paying Clients Isn’t Luck. Here’s How to Do It

Posted in Law Firm Marketing, Law Firm Websites
Happy St. Patrick’s Day! Do you need the luck of the Irish to find quality leads? Does it seem equally hard to convert your prospects into paying clients? Then you’ll benefit from our on-demand video seminar: How to Convert Leads Into Paying Clients. After paying your employees, the most costly part of your law firm is… Continue Reading

Ghastly or Great? New Service Allows Law Firm Clients to View Billing in Real-Time

Posted in Law Firm Marketing, Law Firm Websites
A Forbes blog today unveiled a new tool that is being hailed as a great innovation in providing law firm clients transparency when it comes to their legal bills and strengthening the client-attorney relationship. But I can also hear many gasps of horror out there. The service is called Viewabill and works pretty much like… Continue Reading

Blogs Rank Highest for Influencing Purchase/Hire Decisions

Posted in Law Firm Marketing, Law Firm Websites
Social media ad network Technorati Media just released its 2013 Digital Influence Report, which found that blogs rank higher than other forms of social media in influencing consumer purchase decisions: This report seems to parallel last year’s In-House Counsel New Media Engagement Survey, which found that 76% of in-house counsel respondents said they attribute at… Continue Reading