By Stephen Fairley on Posted in Law Firm WebsitesWhen someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesSometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business. To have a law firm website that engages visitors… Continue Reading
By Stephen Fairley on Posted in Law Firm Websites,Lead Generation for Law FirmsIf you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right: #1: Have a mix of organic and paid search strategies. These days, getting on the first page of Google takes a mix of SEO strategies so… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesGoogle loves speed. The faster a web page loads, the greater the user satisfaction. In fact, Google measures page speed load in microseconds and believes it is especially important on mobile devices when consumers are searching “in the moment” and will not tolerate slow loading times. You see, research has shown that most consumers expect… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesI have worked with over 18,000 attorneys and have seen just about every kind of law firm website there is. Some are great, many are good, and unfortunately, there are some that are really bad. As you can imagine, the attorneys who have the bad websites are the ones who think online marketing is a waste… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIf you’re marketing your law firm correctly, you are driving prospects to your law firm website via social media, blogs, pay-per-click advertising, etc. Once they land on your home page, are they finding what they’re looking for that will lead them to contact you for an appointment? Or are they confused or, worse, bored? In… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. Bottom line: If your law firm website is not generating quality leads for you,… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesThere are many features you can add to your website to make it perform better for you. Some features make more sense for certain kinds of practices. As you might imagine, some of the things you would expect to find on a personal injury firm’s website may not work on a business litigation website. Here… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesBy now, you surely know that prospects are checking you out online and one of the first places they will go to is your law firm website. Be sure to check your site for these features – having them incorporated into your site can double your Internet and website leads: #1: Onsite optimization. If you don’t… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow effective your online marketing is in generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they need your help in solving. You don’t have much time to engage them – industry… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm WebsitesFar too often, a law firm website is a vanity project. Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIt is estimated that 95% of law firms have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the Internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content. Google has made it very difficult… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your law firm website is not generating quality leads for you, it’s a… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow effective your law firm website is in generating leads and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” — i.e., the problem they need your help in solving. You don’t have much time to engage them — a few seconds… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIt’s 2015…so why are we still talking about law firm websites? Most of the attorneys I know understand the need for a website for their law firm and they have one. The more progressive lawyers have more than one. By now we all know that a vast majority of consumers start their search for an… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated the first time you had to create a website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your site is still hobbling along on its… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHere is the final in a series of three posts this week outlining the best practices for becoming a rainmaker on the Internet. To read the first two, go here and here. I’ll list the first six strategies from the past two days and then continue with the final strategies for driving targeted traffic… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLaw firm marketing is a struggle for most small law firms. As an attorney in a small law firm or a solo practice, you cannot and should not try to do all your marketing by yourself. In any full blown legal marketing plan there are many moving parts, there is an expertise that must be… Continue Reading
