Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page.

Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they

Essential Elements of a Lead-Generating Legal WebsiteIt is estimated that 95% of law firms have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the Internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content.

Google has made it very difficult