5 Steps to Separate Your Law Firm from the HerdLearning to differentiate your law firm from your competitors is one of the most important law firm marketing tasks, since consumers are typically confused about the legal services marketplace. They are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to

A Blueprint for Building a Successful Law Firm in 2017There are certain similarities that successful law firms have that unsuccessful ones don’t.  I call them habits, since they must be deeply ingrained in an organization to bear full fruit.

A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is

How to Give Your Law Firm the Gift of Great PeopleOne gift that never stops giving is having great people. Having Superstars at every level of your law firm is the one thing that can truly differentiate your from your competition and keep clients coming in the door.

Unfortunately, I hear from many attorneys that finding and keeping good people is a major challenge when

How Clients Can Guide You to Building a Better Law FirmClient satisfaction surveys are information gold mines for your law firm, helping you to understand what your client thinks about how you delivered your service, what you could have improved upon, what they actually gained from your service and what they really need from you.

Although this insight is vital, the benefits to client satisfaction