By Stephen Fairley on Posted in Law Firm ManagementIf you are unhappy in your law practice, every molehill becomes a mountain that you dread climbing. The fact is, you will not create a successful law practice if you’re just in it for the financial rewards. What happy attorneys have in common is, first and foremost, a heartfelt dedication to serving their clients that… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIs your law firm’s bottom line exceedingly slow to grow? Are you having problems getting new clients? Are your profits shrinking? Are you spending too much time on administration rather than on building your business? Then consider this: If you want something you’ve never had, you’ve got to do something you’ve never done. The problems… Continue Reading
By Stephen Fairley on Posted in Rainmaker Mastermind GroupImagine what it would be like to have skilled and focused law firm partners helping you find solutions to the most challenging questions and issues in your practice. You would get many lives of experience, resources, education and insight from which to draw. There are few things as powerful. This is what membership in the… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm Management“The competition that kills you doesn’t always look like you.” Those are the words of Richard Susskind OBE — British author, speaker and independent adviser to professional firms and governments around the world — who has long been focused on the future of professional service and, in particular, the way that technology and the Internet… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHere’s what I’ve found to be true: To love what you do, you need to derive your satisfaction from the satisfaction your clients get from your work. I don’t think I’ve ever met a lawyer that loves the mechanics of the law; most of the successful attorneys I know love what they are able to… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingMany attorneys in small law firms continue to struggle year after year, finding just enough clients to keep them busy, but are never able to move their practice up to the next level. There are 29 million American small businesses today. Less than 10% of them will ever break the $1 million revenue mark. Fewer… Continue Reading
By Stephen Fairley on Posted in Law Firm DevelopmentWashington state’s new “limited license legal technician” program was profiled last Friday in a Washington Post piece that posed the question, “Who says you need a law degree to practice law?” The article called the program an “ambitious experiment to revolutionize access to legal services, particularly among the poor.” Participants in the program take a… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesAs a member of a small or solo law firm, you are certainly faced with many challenges daily. If your firm is not growing as you had envisioned, it may be largely due to the fact that you are not utilizing effective law firm marketing strategies to get more. By not using proven legal marketing… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingEarlier, I posted some information from Richard Strauch, COO at The Rainmaker Institute about creating a strong law firm marketing plan. This post continues that discussion with some thoughts on measuring the effectiveness of your legal marketing strategies. There is an old business maxim that applies here – what gets measured gets done. First, develop… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen you, as a business owner, are looking to maximize the return on your legal marketing dollars, you need to be aware of how your business vision and goals influence your law firm marketing strategy. You also need to be aware of how your law firm marketing strategy can help you achieve your business vision… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThe next group of Rainmaker Retreats are just around the corner. These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the information they need to go back and develop legal marketing strategies that will allow them to build the type of practice they have always wanted. The information presented… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingOver the weekend I had the great privilege of being a panelist at the State Bar of Arizona’s Grand Slam or Foul Ball . . . Social Networking for Lawyers – Co-sponsored with The State Bar of California. It was a glorious day in Arizona filled with good conversation, excellent panelists, magnificent food, and of… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen you, as a business owner, are looking to maximize the return on your legal marketing dollars, you need to be aware of how your business vision and goals influence your law firm marketing strategy. To help you with that, here are some questions to help you with the vision and goal setting process. How… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAllow me to introduce Rich Strauch to you. Rich is the Chief Operating Officer here at The Rainmaker Institute, and he brings a great deal of experience with small and medium-sized companies helping them recognize the systems that they need to implement or improve to help them achieve their business objectives. Rich has identified several… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLast November I made a series of presentations of our extremely popular “Becoming A Rainmaker” seminar in conjunction with several bar associations in New Jersey. These seminars whetted the appetite of attorneys for proven law firm marketing advice that they can easily incorporate into their legal marketing strategy. That thirst for law firm marketing information… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA recent law firm marketing article shows where the large law firms are planning to deploy their legal marketing resources in 2010. While you are not directly competing with them for clients, you can learn from the research that their staff’s have conducted on the state of legal marketing today. I find it interesting that… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThere are thousands of law firm marketing programs, plans, seminars, workshops and other activities out there clamoring for your time, your attention, and your money. We know that, which is why we offer you a free preview of our Rainmaker Retreat for those who are unsure about committing their time and money to our 2-day… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLaw firm marketing may seem like a dry, tedious exercise. But it’s not! Taking ideas of how to grow a business into the entity that you dreamed it would be when you started out is exciting to people. That is why we have Rainmaker Retreats; to help people catch the excitement of making their dreams… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAre you tired of being a singles hitter when other legal marketers are hitting doubles, triples and home runs? Then come to the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar; which will be held in conjunction with the State Bar of California in Scottsdale, AZ on March 6.… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingMost small and solo law firm marketers are caught up in the day to day activities of making sure everything remains running smoothly. They are very good at Tactical Behavior. However, what they don’t realize is that this same flurry of constant activity that they believe has led to their current success is the same… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingPhoenix is beautiful in March. It’s warm, but not scorching, and it is always sunny, unlike many cities socked in by winter clouds. Spring training will be in full swing and baseball will be in the air. Phoenix is home to the spring training locations for the Los Angeles Angels, Oakland Athletics, Chicago Cubs, and… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI would like to start by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider? Over the last few years I have interviewed more than 300 entrepreneurs, small business owners and legal marketing professionals and discovered specific… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThe first Rainmaker Retreat of 2010 is just around the corner on March 19. There is so much law firm marketing information shared during a Rainmaker Retreat that I cannot do it justice in a blog post. But I can share with you some of the testimonials received from attorneys who have attended previous Rainmaker… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingMarch 6 I will be a panelist during the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar to be held in conjunction with the State Bar of California in Scottsdale, AZ. The seminar features five nationally-recognized experts in the field of social media, specifically those with expertise in the… Continue Reading
