The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law

Focus on the positive

Posted in Law Firm Marketing
We have been through a rough time during the past year or two across the country.  The economic downturn has many attorneys increasingly concerned with how the tough economy is affecting their practice and their ability to focus on their law firm marketing plans. As a business owner you cannot afford to focus on the… Continue Reading

The Legal Marketing Lowdown on PR, Promotional Events and Advertising

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of public relations, promotional events and advertising  in your law firm marketing strategy. Public relations, promotional events and… Continue Reading

Your Online Presence can Make or Break Your Legal Marketing Plan

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of your website and blog in your law firm marketing strategy. Your online presence is vital to your law… Continue Reading

Informal and Formal Networking is Integral to Good Legal Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of networking in your law firm marketing strategy. A sound law firm marketing plan will include networking at trade… Continue Reading

Use Speaking and Presentations to Boost Your Law Firm Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy. Public presentations, workshops, professional seminars, speaking for… Continue Reading

Use Referrals As A Central Part Of Your Legal Marketing Strategy

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of referrals in your law firm marketing strategy. Referrals are the holy grail of business—everyone wants them. The… Continue Reading

Proven Legal Marketing Techniques To Be Featured At Solo and Small Firm Summit

Posted in Law Firm Marketing
This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost.  Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach.  Multiple practice areas… Continue Reading

Your Legal Marketing Strategy Depends on Selecting the Most Effective Law Firm Marketing Techniques

Posted in Law Firm Marketing
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 4.1 Previous entries detailed steps including creating a niche, conducting a SWOT analysis, and creating a Unique Competitive Advantage for your law firm.  This post continues this series. Here is where you list all of the different law… Continue Reading

Your Unique Competitive Advantage Is Key To Your Law Firm Marketing Strategy

Posted in Law Firm Marketing
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5 A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm. Using the information, research… Continue Reading

Rainmakers, The Solo and Small Firm Summit Has A Wealth Of Legal Marketing Information For You

Posted in Law Firm Marketing
Looking to boost your legal marketing efforts at an affordable price?  The State Bar of California’s Solo and Small Firm Summit offers you a wealth of law firm marketing information at a very affordable price. I will be keynoting the opening and closing luncheons of the Summit, and I will also be presenting during two… Continue Reading

Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3 What’s the SWOT on your law firm?

Posted in Law Firm Marketing
To have a good legal marketing plan, you must have a realistic assessment of your firm and what you have to offer.  You can find this information by conducting a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis. Look at your law firm as objectively as possible to determine what strengths you have, the… Continue Reading

Attorneys: Is a law firm marketing plan part of your New Year’s Resolution?

Posted in Law Firm Marketing
New Year’s Resolutions are a time-honored way of setting goals for the new year.  They often center on personal issues – weight loss, exercise, relationships etc – but let me suggest that you add creating a  solid, well-crafted law firm marketing plan to your New Year’s Resolution list this year. Your law firm marketing plan… Continue Reading

Why Should You Attend the Solo and Small Firm Summit? Let me count the ways you can improve your law firm marketing skills.

Posted in Law Firm Marketing
First, the Solo and Small Firm Summit offers a ridiculous amount of information for an extremely affordable price. For less than the cost of an economy weekend in Napa Valley, you will receive two days of information that is geared to your making you and your practice stronger and better equipped to make 2010 a… Continue Reading

5 Easy Steps to Create Your Law Firm Marketing Plan, Step #2 – Target the Right Market

Posted in Law Firm Marketing
This is one of the biggest mistakes I see among attorneys—targeting the wrong market. Identifying and targeting the right market for your services is the most important thing you can do to ensure the success of your practice because if you don’t target the right market, nothing else you do will matter. Typically, attorneys will… Continue Reading

5 Easy Steps to Create Your Law Firm Marketing Plan, Step 1 Part C

Posted in Law Firm Marketing
Previously, I described how to develop a targeted marketing plan and how to create and service a niche market.  This post continues those thoughts. Here are 4 examples of Ideal Target Markets: Business Attorney for Small, Privately Held Business Owners CEOs, Presidents, VPs, General Managers $2M—$100M in annual revenues Privately held companies with 20—1,000 employees… Continue Reading

Time is running out to reserve your place at the State Bar of California’s Solo and Small Firm Summit

Posted in Law Firm Marketing
The hotel registration deadline is quickly approaching for the  State Bar of California’s Solo and Small Firm Summit, to be held in Long Beach on January 21-22, 2010. This conference, held in conjunction with the Section Education Institute, is designed for legal professionals who work in a solo or small firm practice. The Summit will… Continue Reading

Solo and Small Firm Attorneys, Mark Your Calendars for the Solo and Small Firm Summit, January 21-22, 2010

Posted in Law Firm Marketing
I’m excited to announce that I will be the keynote speaker at the opening and closing luncheon of the State Bar of California’s Solo and Small Firm Summit, to be held in Long Beach on January 21-22, 2010. Designed for legal professionals who work in a solo or small firm practice, the Summit will feature… Continue Reading