The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lawyer marketing

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool

Posted in Law Firm Marketing, Law Firm Websites
There is no denying the value of blogging when it comes to law firm marketing. When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind. It builds visibility among your target clients.… Continue Reading

Law Firm Marketing Boot Camp: San Francisco Rainmaker Retreat This Weekend

Posted in Law Firm Marketing, Law Firm Websites
The weather forecast for San Francisco this weekend is “abundant sunshine”.  And the forecast for this weekend’s San Francisco Rainmaker Retreat is “abundant legal marketing strategies you can implement next week”! If you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle… Continue Reading

Phoenix Legal Networking Group Meeting on June 23 to Learn About Unlocking the Secrets of Social Media

Posted in Law Firm Marketing, Law Firm Websites
On Wednesday, June 23, I will address a meeting of the Phoenix Legal Networking Group, an assembly of solo and small firm attorneys looking to effectively market their law firms and grow their business. My topic will be Unlocking the Secrets of Social Media: Using LinkedIn and Avvo to Generate New Clients (Part 1).  Social… Continue Reading

5 Proven Ways to Renew, Restore and Revive Your Practice in Today’s Economy-1 of 5

Posted in Law Firm Marketing, Law Firm Websites
Many of you have probably tried the traditional ways that attorneys use to get more clients. You belong to the Chamber of Commerce. You advertise in the Yellow Pages. You tried radio and it probably flopped pretty seriously.  And you hope for the random referral. We’ve studied over 2,500 rainmakers to find out what works… Continue Reading

Legal Marketing: Six Keys to Becoming a Recognized Expert-Fourth in a Series

Posted in Law Firm Marketing, Law Firm Websites
Disclaimer: When I use the word “expert” or “specialist” in this series, I’m not talking in the legal or ethical sense, but in the marketing sense where the goal is to get media and/or prospects to perceive you as an expert or specialist. The fourth legal marketing strategy for building credibility and becoming a recognized… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #5

Posted in Law Firm Marketing
MARKETING MISTAKE 5: NOT TESTING AND RETESTING YOUR LAW FIRM MARKETING EFFORTS Not testing your marketing efforts is like going through an entire jury trial but neglecting to hear the verdict. Here’s a great little litmus test to apply to your lawyer marketing efforts: If you can’t measure it, you probably shouldn’t be doing it.… Continue Reading