The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: Lawyer

10 Tips to Balance Your Life & the Law

Posted in Law Firm Management
If you are unhappy in your law practice, every molehill becomes a mountain that you dread climbing. The fact is, you will not create a successful law practice if you’re just in it for the financial rewards. What happy attorneys have in common is, first and foremost, a heartfelt dedication to serving their clients that… Continue Reading

Identifying Your Target Market Is Your First Secret To Becoming A Successful Business Owner

Posted in Law Firm Marketing
I would like to start by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider? Over the last few years I have interviewed more than 300 entrepreneurs, small business owners and legal marketing professionals and discovered specific… Continue Reading

Rainmaker Retreats on the horizon

Posted in Law Firm Marketing
The first Rainmaker Retreat of 2010 is just around the corner on March 19.  There is so much law firm marketing information shared during a Rainmaker Retreat that I cannot do it justice in a blog post.  But I can share with you some of the testimonials received from attorneys who have attended previous Rainmaker… Continue Reading

Grand Slam or Foul Ball? State Bar of Arizona Law Firm Marketing Event Will Improve Your Swing

Posted in Law Firm Marketing
March 6 I will be a panelist during the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar to be held in conjunction with the State Bar of California in Scottsdale, AZ.  The seminar features five nationally-recognized experts in the field of social media, specifically those with expertise in the… Continue Reading

Focus on the positive

Posted in Law Firm Marketing
We have been through a rough time during the past year or two across the country.  The economic downturn has many attorneys increasingly concerned with how the tough economy is affecting their practice and their ability to focus on their law firm marketing plans. As a business owner you cannot afford to focus on the… Continue Reading

The Legal Marketing Lowdown on PR, Promotional Events and Advertising

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of public relations, promotional events and advertising  in your law firm marketing strategy. Public relations, promotional events and… Continue Reading

Your Online Presence can Make or Break Your Legal Marketing Plan

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of your website and blog in your law firm marketing strategy. Your online presence is vital to your law… Continue Reading

Informal and Formal Networking is Integral to Good Legal Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of networking in your law firm marketing strategy. A sound law firm marketing plan will include networking at trade… Continue Reading

Use Speaking and Presentations to Boost Your Law Firm Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy. Public presentations, workshops, professional seminars, speaking for… Continue Reading

Use Referrals As A Central Part Of Your Legal Marketing Strategy

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of referrals in your law firm marketing strategy. Referrals are the holy grail of business—everyone wants them. The… Continue Reading

Proven Legal Marketing Techniques To Be Featured At Solo and Small Firm Summit

Posted in Law Firm Marketing
This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost.  Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach.  Multiple practice areas… Continue Reading

Your Legal Marketing Strategy Depends on Selecting the Most Effective Law Firm Marketing Techniques

Posted in Law Firm Marketing
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 4.1 Previous entries detailed steps including creating a niche, conducting a SWOT analysis, and creating a Unique Competitive Advantage for your law firm.  This post continues this series. Here is where you list all of the different law… Continue Reading

Your Unique Competitive Advantage Is Key To Your Law Firm Marketing Strategy

Posted in Law Firm Marketing
Part of a series – Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5 A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm. Using the information, research… Continue Reading

Rainmakers, The Solo and Small Firm Summit Has A Wealth Of Legal Marketing Information For You

Posted in Law Firm Marketing
Looking to boost your legal marketing efforts at an affordable price?  The State Bar of California’s Solo and Small Firm Summit offers you a wealth of law firm marketing information at a very affordable price. I will be keynoting the opening and closing luncheons of the Summit, and I will also be presenting during two… Continue Reading

Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3 What’s the SWOT on your law firm?

Posted in Law Firm Marketing
To have a good legal marketing plan, you must have a realistic assessment of your firm and what you have to offer.  You can find this information by conducting a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis.  Look at your law firm as objectively as possible to determine what strengths you have, the… Continue Reading