lead conversion for law firms

This post was originally published two years ago.  The importance of lead conversion for law firms has never been greater, so we’ve updated the post:

4 Ways to Win More ClientsEvery lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. Maybe they chose another firm. Maybe they thought they could handle it

Lead Conversion for Law Firms: Use These 6 Techniques to Boost Your Conversion RateThe art of lead conversion begins with an in-depth understanding of your prospect’s mindset.  You need to know their emotional triggers and their decision-making process and then leverage that knowledge to get them to act.

Use these well-proven persuasion techniques to increase your lead conversion rate:

Reciprocity. The need to repay a favor is

The National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend!

I will be presenting two workshops:

Thursday, April 19 at 5 p.m. on Top

How You Can Master the Lead Conversion ProcessWhen I first started consulting with law firms almost two decades ago, law firm marketing was pretty much in its infancy. Depending on the practice area, firms used traditional methods like Yellow Pages advertising, maybe some TV or billboards and most relied on referrals and word of mouth.

Well, the Internet blew all that up.