Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not as confident as they appear.
If you’ve gone to the trouble and expense to get
In 2019, instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something different to fatten your wallet?
Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on the money you are investing in lead generation and turn those leads that are falling through the cracks into dollars that fall to your bottom line.
Continue Reading 2019 Resolution: Convert More Leads into Appointments
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it?
You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast — and Signing More Cases Every Month on Tuesday, January 15 at 1 p.m. ET/10 a.m. PT.
This free webinar will help you discover:
Millions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a purchase decision.
Calls to action work for several reasons, chief among
This post was originally published two years ago. The importance of lead conversion for law firms has never been greater, so we’ve updated the post:
Every lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. Maybe they chose another firm. Maybe they thought they could handle it
The art of lead conversion begins with an in-depth understanding of your prospect’s mindset. You need to know their emotional triggers and their decision-making process and then leverage that knowledge to get them to act.
Use these well-proven persuasion techniques to increase your lead conversion rate:
Reciprocity. The need to repay a favor is
Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the home page of your website instead of a dedicated landing page, you are missing a big opportunity to capture more leads.
In
The Internet has made it much easier to target the types of clients you want and cheaper to generate new leads. For most of my almost 20 years in law firm marketing, I’ve mostly heard attorneys talk about how to get more leads. A lot of them were already getting a fantastic amount of leads,
Your intake process is the first important step in having a lead conversion system that delivers a steady stream of new clients to your firm. After all, the money you invest in generating leads will be wasted if calls to your firm go unanswered, unreturned or answered improperly.
In the years we’ve spent secret-shopping hundreds
This year instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something to fatten your wallet?
Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on