The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lead conversion

4 Ways to Win More Clients

Posted in Lead Conversion
This post was originally published two years ago.  The importance of lead conversion for law firms has never been greater, so we’ve updated the post: Every lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. Maybe they chose another firm. Maybe they thought they could handle it… Continue Reading

Lead Conversion for Law Firms: Use These 6 Techniques to Boost Your Conversion Rate

Posted in Lead Conversion
The art of lead conversion begins with an in-depth understanding of your prospect’s mindset.  You need to know their emotional triggers and their decision-making process and then leverage that knowledge to get them to act. Use these well-proven persuasion techniques to increase your lead conversion rate: Reciprocity. The need to repay a favor is deeply ingrained in… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

Lead Conversion: A 5-Step Process for Taking Potential Clients from “Why” to “Buy”

Posted in Lead Conversion
For years, doctors have been complaining about patients who self-diagnose via the Internet. Because so many potential clients are searching the Internet for legal services and consulting with others on social media, lawyers are facing this same problem. This means that law firms must pay more attention than ever before to the lead conversion process,… Continue Reading

How You Can Master the Lead Conversion Process

Posted in Lead Conversion
When I first started consulting with law firms almost two decades ago, law firm marketing was pretty much in its infancy. Depending on the practice area, firms used traditional methods like Yellow Pages advertising, maybe some TV or billboards and most relied on referrals and word of mouth. Well, the Internet blew all that up.… Continue Reading

Why the Most Important Rainmaker in Your Law Firm is the Person Who Answers the Phone

Posted in Lead Conversion, Rainmaker Intake University
Take a look at this recent Google infographic on legal market trends:   If there is one thing that stands out about this research, it’s this: 72% of prospects contact attorneys via phone.  This is why the most important Rainmaker in your law firm is the person who answers your phone! That’s because people who have a… Continue Reading

Proven Persuasion Methods That Will Increase Your Lead Conversion Rate

Posted in Lead Conversion
Most successful attorneys are gifted at the art of persuasion, yet many fail to use the techniques they employ in their practices to the practice of lead conversion — turning more prospects into paying clients. The art of persuasion begins with an in-depth understanding of your prospect’s mindset.  You need to know their emotional triggers and… Continue Reading

Free Webinar 2/15: Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate and How to Fix Them!

Posted in Lead Conversion
There are over 20 different ways you can generate new leads for your law firm. From SEO, PPC, direct mail, TV advertising, and PPL (pay per lead)–each of these sources can work, but which provides you with the best possible lead conversion rate? Which one will give you the best ROI? Is the person who answers… Continue Reading

FREE Webinar 12/7: Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate…And How To Fix It Fast!

Posted in Lead Conversion
Join me on Wednesday, December 7 at 3 p.m. ET/Noon PT for a free Affinity Marketing webinar on the Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate…And How To Fix It Fast! Lawyers spend a lot of money generating leads, but we have found through secret-shopping more than 2,500 law firms that many… Continue Reading

Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 3 of 3)

Posted in Lead Conversion
Over the last 16 years, we have developed a proven intake and lead conversion system that has doubled the conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each… Continue Reading

Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 2 of 3)

Posted in Lead Conversion
Over the last 16 years, we have developed a proven intake and lead conversion system that has doubled the conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each… Continue Reading

PI Attorneys: Learn Strategies to Double Your Lead Conversion Rate at PILMMA Super Summit Sept. 21-24

Posted in Law Firm Management, Law Firm Marketing
If you are a personal injury attorney and are looking for ways to grow your business using the latest digital marketing techniques and strategies, I encourage you to join me at the Personal Injury Lawyer Marketing and Management Association (PILMMA) Legal Marketing & Management Super Summit in Salt Lake City on September 21-24, 2016. Most… Continue Reading