In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your law firm so that prospective clients have a reason to choose you over your competitors.
Consumers are confused about the legal marketplace
If you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right:
#1: Have a mix of organic and paid search strategies.
These days, getting on the first page of Google takes a mix of SEO strategies so
With all the data breaches and identity theft, we all know by now that the Internet can be a scary place. But in some regards it is a very safe place — for example, when you are looking for answers to a problem, perhaps a problem you don’t want to share with anyone else. This
Have you ever failed to use a business growth strategy for your law firm because you thought it would be too expensive or time consuming?
Are you ready to learn proven strategies that can significantly increase your referrals?
Are you tired of watching your cash flow stagnate or drop month after month?
This new 60-minute
Is your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page?
Do you know what your “bounce rate” is?
If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they
When people have legal problems, research tells us that they turn to the Internet first to find answers. This simple fact is the compelling reason why one of the best lead generation strategies for lawyers is education marketing.
Most people with legal problems want to protect their privacy. No one is going to tell
Are your online leads growing or slowing? If they have either plateaued or bottomed out, you need to scrutinize what you’re doing wrong before investing any more money in your online marketing.
One reason for a stagnant lead pool is making the common mistake of treating your website like an online brochure. Here are 7
With all the options available to you today to generate leads for your law firm, one of the cheapest and most effective is email marketing. However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive.
The best email
A 2014 lead generation benchmark report by marketing research firm Ascend2 and Research Partners surveyed 50,000 U.S. and international marketing leaders about the most effective tactics these companies use to generate leads.
Representing a wide range of company types, sizes and locations, the top 3 in order of success were:
#1: Email marketing
#2: Content
How many leads are you getting from your website or blog each month? It should be enough to justify the investment you made, and the number should also be growing with time.
If not, then you need to access our free one-hour online seminar on Top 10 Ways to Double Your Internet & Website Leads