By Stephen Fairley on Posted in Lead Generation for Law FirmsWith all the data breaches and identity theft, we all know by now that the Internet can be a scary place. But in some regards it is a very safe place — for example, when you are looking for answers to a problem, perhaps a problem you don’t want to share with anyone else. This… Continue Reading
By Stephen Fairley on Posted in Law Firm Websites,Lead Generation for Law FirmsIs your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking… Continue Reading
By Stephen Fairley on Posted in Lead Generation for Law FirmsWhen people have legal problems, research tells us that they turn to the Internet first to find answers. This simple fact is the compelling reason why one of the best lead generation strategies for lawyers is education marketing. Most people with legal problems want to protect their privacy. No one is going to tell family… Continue Reading
By Stephen Fairley on Posted in Lead Generation for Law FirmsAre your online leads growing or slowing? If they have either plateaued or bottomed out, you need to scrutinize what you’re doing wrong before investing any more money in your online marketing. One reason for a stagnant lead pool is making the common mistake of treating your website like an online brochure. Here are 7… Continue Reading
By Stephen Fairley on Posted in Lead Generation for Law FirmsWith all the options available to you today to generate leads for your law firm, one of the cheapest and most effective is email marketing. However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive. The best email… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Lead ConversionA 2014 lead generation benchmark report by marketing research firm Ascend2 and Research Partners surveyed 50,000 U.S. and international marketing leaders about the most effective tactics these companies use to generate leads. Representing a wide range of company types, sizes and locations, the top 3 in order of success were: #1: Email marketing #2: Content… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHow many leads are you getting from your website or blog each month? It should be enough to justify the investment you made, and the number should also be growing with time. If not, then you need to access our free one-hour online seminar on Top 10 Ways to Double Your Internet & Website Leads,… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingPeople use the Internet for one main purpose: to find information. This simple fact is the compelling reason why the best lead generation strategy for law firms is education marketing. When people have legal problem, research tells us that they turn to the Internet first looking for answers. This is especially true for those with… Continue Reading
By Stephen Fairley on Posted in Law Firm Management,Law Firm MarketingOne of the most basic marketing strategies for law firm is getting more business from current clients – yet many fail at doing this effectively. There are two main reasons for this failure: 1. Most law firms underestimate the demand from current clients for additional services. 2. Most clients are unaware of all the services… Continue Reading
By Stephen Fairley on Posted in Law Firm Management,Law Firm MarketingYour lead generation efforts are being wasted unless you have a system to nurture and convert them. “I don’t have time” is no longer a valid excuse with the software that’s available today to practically turn this process into an automated one for you and your firm. Here are 5 steps you can take right now… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm ManagementOwners of small law firms and solos are some of the busiest lawyers I know, and it’s extremely difficult to strike a balance between your business and personal lives. While we all like to think that our work sustains us, it is our family and friends who play a key role in how happy we… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen you bring a new client on board, do you know the path that led them to you? If not, how can you hope to repeat your successes in getting new clients if you don’t know what you are doing right? By examining the ways that new clients come to you, you will be able… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingFormer House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency. And the same can be said for law firm marketing: local influence is key to obtaining qualified leads. To realize the importance… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingOne of the most frustrating things for a consumer law firm to deal with effectively is no-shows. You’ve gone to a great deal of trouble and expense to get prospects to call and set an appointment. And then they don’t show. It feels like money down the drain. But it doesn’t have to be. There… Continue Reading
By Stephen Fairley on Posted in Law Firm DevelopmentSuccessful rainmakers have certain characteristics and habits in common that propel them to higher levels of success. As Booker T. Washington famously said, “Success always leaves footprints!” Join me and KLA Marketing Associates Principal Kimberly Alford Rice for the free Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts webinar on Tuesday, November 18… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you struggle with creating quality content for your website or blog, I’ve pulled together 8 best practices for content marketing to guide you. If you missed the first four in the series of eight, see yesterday’s blog post here. These are the second 4 of 8 best practices in content marketing: Best Practice 5:… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you are looking to drive more high quality traffic to your law firm’s website, one of the best ways to do so is via unique, high quality content on your blog. It is estimated that 95% of law firms already have a website, but too few attorneys are consistently generating quality leads from their… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLaw firms and other service providers often struggle with effective ways to use email to find qualified leads. Often, a call-to-action to schedule an appointment includes just a phone number to call or a reply email. However, there are more creative ways for law firms to entice prospects to take that step to schedule an… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingToday is Halloween and what could be scarier than trying to run a law firm with no referrals? Attorneys love referrals, since they come pretty much pre-qualified and ready to do business with you. So why is it that so many law firms have no process in place to generate referrals? Referrals do not have… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHere’s a subject that makes lawyers nervous: paying a bonus to intake personnel for decreasing your no-show rate. Many of you think you can’t do that, but you are wrong. You can and you should. Any time you do a performance bonus incentive plan, it has to meet two criteria: 1. It has to make… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingA recent lead generation benchmark survey conducted by marketing research firm Ascend2 and Research Partners is worth paying attention to for the insights gathered from 50,000 U.S. and international marketing leaders representing a wide range of company types, sizes and locations. That is what is known as a statistically significant survey. When queried on the… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAt the Rainmaker Institute, we have established a working process for lead conversion that is being used successfully by thousands of attorneys across the country. It begins with understanding the five stages of lead conversion: The number of leads that come into your firm. The number of leads that make appointments. The number of appointments… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingOne of my favorite bloggers in the legal space is attorney Lee Rosen. He always has great stuff to share over at his Divorce Discourse blog (don’t let the name fool you, it’s practical legal business marketing and management advice that can be applied to any practice). Lee had a great post today about the… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhether we realize it or not, we spend a lot of time negotiating our way through life. As an attorney, your ability to influence and persuade is critical, not only to prevail for your clients but to attract clients in the first place. My background in psychology makes me hypersensitive to the ways people make… Continue Reading
