A 5-Step Process for Taking Potential Clients from “Why” to “Buy”For years, doctors have been complaining about patients who self-diagnose via the Internet. Because so many potential clients are searching the Internet for legal services and consulting with others on social media, lawyers are facing this same problem.

This means that law firms must pay more attention than ever before to the lead conversion process,

How to Master the Art of Lead Nurturing (2 of 2)Developing a Lead Nurturing Program

There is no question that the client acquisition process for law firms has changed radically over the past few years, transforming the way firms must communicate with prospects. Potential clients are self-educating online, searching the Internet for legal services and consulting with others on social media.

This change means firms

How to Master the Art of Lead NurturingI learned the importance of lead nurturing thanks to one attorney who attended our Rainmaker Retreat several years ago. She came up to me after the first day to say that she had been hearing from us for almost 10 years, and finally decided she needed to attend our two-day marketing seminar, and how glad

7 Steps to a Superior Lead Nurturing Program I learned the importance of lead nurturing thanks to one attorney who attended our Rainmaker Retreat several years ago. She came up to me after the first day to say that she had been hearing from us for almost 10 years, and finally decided she needed to attend our two-day marketing seminar, and how glad