By Stephen Fairley on Posted in Lead ConversionThe Internet has made it much easier to target the types of clients you want and cheaper to generate new leads. For most of my almost 20 years in law firm marketing, I’ve mostly heard attorneys talk about how to get more leads. A lot of them were already getting a fantastic amount of leads,… Continue Reading
By Stephen Fairley on Posted in Lead Conversion This year instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something to fatten your wallet? Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law Institute: LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media. LinkedIn is a powerful social media tool for lawyers and litigators. Most… Continue Reading
By Stephen Fairley on Posted in Lead Conversion,Lead Generation for Law FirmsWe spend a lot of time with clients teaching them how to build a great lead generation and lead conversion system for their law firms. However, the fact is that many firms waste the precious inbound leads they get by making some very common errors — mistakes that can easily be corrected. Here are four… Continue Reading
By Stephen Fairley on Posted in Lead ConversionIf you are failing at lead conversion, you shouldn’t necessarily blame it on the quality of your leads. It just may be that you are committing one or more of the following common mistakes law firms make when following up with leads: 1. Taking too long to follow up. Timing is everything when following up… Continue Reading
By Stephen Fairley on Posted in Lead Generation for Law FirmsWhen people have legal problems, research tells us that they turn to the Internet first to find answers. This simple fact is the compelling reason why one of the best lead generation strategies for lawyers is education marketing. Most people with legal problems want to protect their privacy. No one is going to tell family… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHow many leads are you getting from your website or blog each month? It should be enough to justify the investment you made, and the number should also be growing with time. If not, then you need to access our free one-hour online seminar on Top 10 Ways to Double Your Internet & Website Leads,… Continue Reading
