Getting a sustainable source of traffic for your blog is a challenge for every blogger, and takes a concerted effort over time to build an audience.
Market research tells us that there are some very effective tactics you can use on your website and blog — as well as in your e-newsletter — to get
A law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.
In addition, social media research by HubSpot shows that
According to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours.
HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America, a majority of the respondents (38%) spend 1-2 hours writing a post. Approximately 29% said they spend
Attorneys struggle with making blogging a priority since they have so many other hats they wear and fires to put out over the course of a day. While most recognize the need to be on social media, they often “set it and forget it” – forgetting that blogging and social media is a beast that
Face it, we have all become online skimmers. I know that I first skim anything that grabs my attention online to see if I want to dive deeper — and if all I am confronted with is a sea of gray type, I tend to move on.
In fact, studies show that almost 80% of
Most of the solos and small firms we know have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client is a great benefit.
One of the best ways to capture and convert leads is through education marketing
Blogging is one of the best possible ways for you to dramatically increase your lead flow, improve your firm website’s SEO and traffic count, and build a sterling reputation online – all of which should lead to a healthier bottom line for your firm.
Here are 3 keys to blogging successfully:
1. Clear Strategy is
No one wants to spend time writing for a law firm blog if no one is reading it. The very purpose of a blog is engagement, but waiting for that to happen organically won’t ensure success for your law firm blog.
To beef up your law firm blog audience, you need to take the proverbial
When it comes to blogging for your law firm, are you wondering whether it’s quality or quantity that matters most? The answer is: both.
Obviously you want to publish high quality blogs that will educate and inform your readers. It’s a reflection of who you are and how you practice, and so quality should really
Attorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.).
Which is why it is important that your law