Legal Marketing Strategies

5 Legal Marketing Tactics You Can Let Go Of in 2015When it comes to marketing, sometimes less is more.  Although there are certain legal marketing tactics where doing more leads to better results — blogging, for example — there may be some tactics you can feel free to let go of this year.  I can think of 5:

1.  Spending time on social networks that

Okay, so this is a little self-promotional (even for me)…

But I just can’t contain my excitement!

I’m very excited to announce I will be giving a keynote presentation at the upcoming 82nd Annual Conference of the State Bar of California and they are promoting my presentation on their event’s homepage!

Here’s the

  1. Identify 2-3 specific networking groups to attend.
  2. Indentify at least 1 “elite” group and attend 1-2 times per quarter.
  3. Refine your “audio logo.” (For a definition of audio logo and an example of one, see Wednesday’s post.)
  4. Develop 3-5 open-ended questions you can ask at a networking event.
  5. Join your local bar association.
  6. Join your

One law firm marketing tactic that consistently helps most law firms get new clients is through referrals. Now there are several different ways to get those referrals: initiating a strategic referral partner mail & meet campaign; informal networking and formal networking.

“Formal networking” involves attending an organized group event such as industry trade shows, bar

Client satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you.

Although this insight is vital, the benefits to client satisfaction surveys don’t stop

A Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm and your services?

Here are 10 ways you can begin answering those questions:

  1. Benefits. What are the benefits of working with your firm as compared to working with others? What do you do that

One of the biggest mistakes I see most attorneys make in the legal marketing is defining their target market way too broadly. For example, a PI attorney might say: “My target market are those people who have been injured in Texas.”

Although this statement is certainly true, that’s a lot of people and it certainly