The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

Tips for Law Firms on Marketing to Millennials

Posted in Law Firm Marketing
Those of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking… Continue Reading

Best Practices in Law Firm Marketing

Posted in Law Firm Marketing
In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must… Continue Reading

5 Tips for Getting 5-Star Reviews

Posted in Law Firm Marketing
Word of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading

A Science-Backed Approach to Winning Arguments for Lawyers [INFOGRAPHIC]

Posted in Legal Marketing
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party.  Even if that party is a prospective client.  And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

What’s Your Excuse for Holding Your Law Firm Back?

Posted in Becoming a Rainmaker, Business Development for Law Firms, Rainmaker Retreat Boot Camp
There aren’t too many excuses I haven’t heard from attorneys that refuse to do what it takes to climb out of their rut and market their law firm effectively. I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so… Continue Reading