The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

A Science-Backed Approach to Winning Arguments for Lawyers [INFOGRAPHIC]

Posted in Legal Marketing
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party.  Even if that party is a prospective client.  And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

What’s Your Excuse for Holding Your Law Firm Back?

Posted in Becoming a Rainmaker, Business Development for Law Firms, Rainmaker Retreat Boot Camp
There aren’t too many excuses I haven’t heard from attorneys that refuse to do what it takes to climb out of their rut and market their law firm effectively. I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so… Continue Reading

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Posted in Law Firm Marketing
I don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently. Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing… Continue Reading

4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the… Continue Reading