Tips for Law Firms on Marketing to MillennialsThose of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun.

But while we were all laughing, they were growing to become the largest demographic, overtaking

New Consumer Insights Your Law Firm Marketing Plan Needs to ConsiderConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:

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8 Steps to Achieve a Better Work/Life Balance in 2019If there is one thing that all the attorneys I’ve trained have in common, it’s that they are all too busy. Busy generating leads. Busy meeting with prospects. Busy preparing for trial. Busy running their business. Busy going to court. Busy putting out fires. Busy going to networking events. Busy, busy, busy! It’s time to figure out how to achieve better work/life balance.

Unfortunately, that rarely happens. This is usually because most of us don’t know how to prioritize when a million demands are being made of us. We react, rather than consciously act. Consider this useful advice on how to achieve a healthy work/life balance, starting with the activities that provide the highest ROI on your time investment.


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Does Size Matter When it Comes to Law Firm Marketing?At some time, you’ve probably been told that it’s not the size of the dog in the fight, it’s the size of the fight in the dog (especially you litigators!). So while big firms do have some advantages over small to mid-size firms when it comes to resources available for law firm marketing, my experience

Best Practices in Law Firm MarketingIn today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must

5 Tips for Getting 5-Star ReviewsWord of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a