5 Steps to Separate Your Law Firm from the HerdLearning to differentiate your law firm from your competitors is one of the most important law firm marketing tasks, since consumers are typically confused about the legal services marketplace. They are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to

4 Ways Attorneys Can Connect with Today’s Legal ConsumersLast year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are:

Informed — access to legal information online has made consumers more savvy than ever about

According to the Pew Internet Project, 78% of adult Internet users watch video online – on YouTube, their smartphones and on social media networks.  That’s almost everyone.

In fact, legal video is one of the best ways to convert prospects into paying clients. We are visual beings and when we see someone talking on video

“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX

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