By Stephen Fairley on Posted in Generating Referrals for AttorneysAre you harnessing the power of LinkedIn to build a robust referral network for your consumer bankruptcy practice? LinkedIn is a powerful social media tool for lawyers and litigators. Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. On Thursday, August… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysThere are four primary reasons attorneys don’t receive more referrals: Your referral sources are not adequately educated about what you do You are too vague about who your perfect client is You aren’t consistently communicating with your clients You are not consistently reminding them to send you a referral So how do you identify your best client referral sources? Listen! When it… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysReferrals don’t just happen. They must be cultivated. While you may get an occasional referral from a former client or someone you know, if you want to take your legal marketing to the next level, you need a referral system. You cannot build a financially successful law firm with random referrals. You need people you… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingThere are many truths I have learned over the years from working with more than 10,000 attorneys across the country. When it comes to business development for law firms, none are more important than the truths I have learned about referrals. Referrals are like gold to attorneys, but just like real gold, you have to… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Law Firm MarketingIntuitively, we all know that when we’re off the radar, we’re not on our clients’ minds. At the same time, every attorney knows that referrals and returning clients are some of their strongest sources of business. So, how do you stay connected? How do you stay on someone’s radar throughout the year? There is a… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm MarketingI have been talking about the law firm marketing system that every law firm needs to have in order to be successful. Today’s post wraps up that discussion with referrals, the lifeblood of any successful law firm marketing plan. Referrals don’t just happen. They must be cultivated. Sure you may get an occasional referral from… Continue Reading
