By Stephen Fairley on Posted in Law Firm WebsitesSometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business. To have a law firm website that engages visitors… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesGoogle loves speed. The faster a web page loads, the greater the user satisfaction. In fact, Google measures page speed load in microseconds and believes it is especially important on mobile devices when consumers are searching “in the moment” and will not tolerate slow loading times. You see, research has shown that most consumers expect… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. Bottom line: If your law firm website is not generating quality leads for you,… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesThere are many features you can add to your website to make it perform better for you. Some features make more sense for certain kinds of practices. As you might imagine, some of the things you would expect to find on a personal injury firm’s website may not work on a business litigation website. Here… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm WebsitesFar too often, a law firm website is a vanity project. Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIt is estimated that 95% of law firms have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the Internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content. Google has made it very difficult… Continue Reading
