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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: linkedIN for lawyers

How Lawyers Can Use LinkedIn More Effectively for Leads & Referrals [INFOGRAPHIC]

Posted in Social Media Marketing for Law Firms
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. With… Continue Reading

Proven Ways Lawyers Can Get the Most Out of LinkedIn

Posted in Legal Marketing Strategies
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 300 million members in… Continue Reading

New FREE Report: 10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast

Posted in Law Firm Marketing, Legal Marketing for Solos, Legal Marketing Strategies, Strategic Referrals
LinkedIn may be the most powerful social media tool for lawyers and litigators! In my new FREE report — 10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast — I’m going to show you how you can leverage LinkedIn to generate more and better referrals while connecting with clients in 10 simple steps.… Continue Reading

3 Steps to Leverage LinkedIn for Your Law Firm

Posted in Law Firm Marketing
I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is… Continue Reading

Tips for Succeeding on LinkedIn

Posted in Law Firm Marketing
If your practice serves businesses or business people, then you need to have a presence on the leading business website:  LinkedIn.  This is the #1 social media hangout for business professionals who use the site to connect with peers, find jobs, learn things that can make them better at their current jobs, or utilize as… Continue Reading

How to Get More Engagement on LinkedIn

Posted in Law Firm Marketing
According to the newly released 2014 Professional Content Consumption Report by LinkedIn, the consumption of professional content is increasing dramatically on the site, which is good news for those of us who are taking the time to populate our profiles, company pages and groups with good, relevant content. Of the 2,701 LinkedIn members surveyed, LinkedIn… Continue Reading

How to Become a Jedi Master on LinkedIn

Posted in Law Firm Marketing
Last week I parsed through data from the 2014 State of Digital & Content Marketing Survey that was recently released by Greentarget, ALM Legal Intelligence and Zeughauser Group, which surveyed in-house counsel and outside law firms on their content marketing habits. You can read my posts here on the in-house counsel survey and the outside… Continue Reading

How to Build the Perfect LinkedIn Profile

Posted in Law Firm Marketing
In yesterday’s post, I talked about a new report from Hinge Marketing that showed 70% of those surveyed about how they do research on a professional services provider used LinkedIn as a key tool. So what happens when prospects visit your LinkedIn profile?  Are you one of the 50+% that don’t have a full profile,… Continue Reading

Ramp Up Your Content Marketing with LinkedIn Showcase Pages

Posted in Law Firm Marketing
Last week, business social networking giant LinkedIn rolled out Showcase Pages, which it describes as: “…dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.  Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are… Continue Reading

How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 2 of 2

Posted in Law Firm Marketing
Continuing from yesterday’s post, here are5 more tips for leveraging LinkedIn to build your client and referral base: 5. Include All Your Web Links. You can add up to three links to your firm’s websites. There are default settings, but these are also customizable. So instead of www.TheRainmakerInstitute.com, I customized it to say “law firm… Continue Reading

How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 1 of 2

Posted in Law Firm Marketing
I think we can all agree that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 225… Continue Reading

How to Use LinkedIn Groups to Market Your Law Firm

Posted in Law Firm Marketing
LawMarketing.com Editor in Chief Cindy Greenway recently interviewed Chris Dreyer of AttorneyRankings.org, who shared several tips on how attorneys can use LinkedIn groups to market their practices: To obtain even more legal marketing strategies for your law firm, tune in this Thursday, Nov. 14, at 1 p.m. ET/10 a.m. PT as LawMarketing.com presents this highly… Continue Reading