By Stephen Fairley on Posted in SEO for law firmsLaw firms should take it as a given by now that online search plays a crucial role in business development, especially for B2C law firms. Consumers needing legal services will turn to the Internet first to research their options. Even when a friend has recommended an attorney, you can bet that referral is being researched… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsLocal search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search. Google knows the IP address of… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsTo realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google. Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you. Google knows that if you are… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsNo matter what size your law firm is, if you are doing business somewhere you are a local business owner. And since most if not all your clients come from your geographic area, your ability to rank high in local search is critical to keeping your firm in front of prospects. No doubt you have… Continue Reading
By Stephen Fairley on Posted in SEO for law firmsLocal search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. After all, someone searching for an attorney in Scottsdale will not care about a lawyer in Scarsdale…and Google knows that. Google is all about delivering relevant search results to its users…hence, the importance of… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingJust about everyone who needs a lawyer will look for one that is close to where they live. This is why local search is so important when it comes to marketing your law firm online. Here are the steps you should follow to ensure your firm shows up well in local search results: Find the… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingMost people who need legal help search for a local law firm. This is why local search is so important when it comes to marketing your law firm online. Here are several ways you can ensure your firm shows up well in local search results: Find the right keywords. You must use the same words… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen it comes to law firm marketing, local influence is key to obtaining qualified leads. Which is why it is critical that you become proficient at Local Search. To realize the importance of focusing on Local Search, all you have to do is search for your area of practice on Google. Without even typing in… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingFormer House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency. And the same can be said for law firm marketing: local influence is key to obtaining qualified leads. To realize the importance… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesYesterday, I posted on Local Search: Getting Prospects to Discover You. This is a critical tool for legal marketing SEO and too many firms are unaware of the importance local search plays in how prospects find them on the Internet. And today I ran across an incredible infographic from OptiLocal that is a brilliant “cheat… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHere’s an appropriate topic for Columbus Day: how to get prospects to discover you. There have been a number of law firm websites that have been affected by major Google algorithm updates (Panda, Penguin, Hummingbird). One attorney I was talking with recently said that after the last update, his business fell off a cliff because… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThe majority of people who need a lawyer look for one that is close to where they live. This is why local search is so important when it comes to marketing your law firm online. Here are 8 tips you can deploy to ensure your firm shows up well in local search results: 1. Find… Continue Reading
