By Stephen Fairley on Posted in Law Firm MarketingMost attorneys have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client and having data that demonstrates the most effective marketing tools for your law firm is a great benefit. That is what marketing automation delivers. Among… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingMarketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading
By Stephen Fairley on Posted in Law Firm Management,Law Firm Marketing,Legal Marketing StrategiesCould you still do your job without the Internet? Yes, you probably could. But would you want to? The Internet has become an indispensible tool for everyone and I certainly could never envision doing my job without it. Compared with how things used to be before it, the Internet is almost like having super powers. … Continue Reading
