The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: marketing for attorneys

More Data on How People Find Attorneys

Posted in Law Firm Marketing
Orlando criminal law firm Moses & Rooth conducted a Google survey last month to determine how different demographic groups look for attorneys when seeking legal advice. The survey netted 1,578 responses and the firm then whipped up an infographic to share the results (see below). Of particular interest is the gender and age demographic breakdown in the… Continue Reading

How to Run Your Law Firm From Your Smartphone

Posted in Law Firm Marketing, Law Firm Websites
Isn’t technology great? There are so many superb business management applications available today – many for free – that it is entirely possible for one to manage their business from a smartphone, freeing you up for more revenue-generating activities. The infographic below from Entrepreneur details the top sellers in six critical business management categories — financial… Continue Reading

Join Me in Dallas for ABA New Partner Workshop on Feb. 8

Posted in Law Firm Marketing, Law Firm Websites
I will be in Dallas on Friday, Feb. 8 for an ABA New Partner Workshop at the Infomart Conference Center. The workshop will provide a full day of interactive learning and networking opportunities, and is specifically tailored for: New partners who need to rapidly build up their book of business Attorneys who aspire to become a Partner… Continue Reading

Successful law firm marketing requires measurement and training

Posted in Law Firm Marketing
Earlier, I posted some information from Richard Strauch, COO at The Rainmaker Institute about creating a strong law firm marketing plan.  This post continues that discussion with some thoughts on measuring the effectiveness of your legal marketing strategies. There is an old business maxim that applies here – what gets measured gets done. First, develop… Continue Reading

“Mastering” Legal Marketing requires dedication, practice, and keeping your eye on the ball

Posted in Law Firm Marketing
Today is the opening round of the Masters golf tournament at Augusta National Golf Club. There are a number of similarities between those who are successful at law firm marketing and those who are successful at winning one of the most prestigious events in golf. First, anyone who wants to be successful at golf, legal… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #5

Posted in Law Firm Marketing
MARKETING MISTAKE 5: NOT TESTING AND RETESTING YOUR LAW FIRM MARKETING EFFORTS Not testing your marketing efforts is like going through an entire jury trial but neglecting to hear the verdict. Here’s a great little litmus test to apply to your lawyer marketing efforts: If you can’t measure it, you probably shouldn’t be doing it.… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #1

Posted in Law Firm Marketing
In having coached more than 6,000 attorneys in small and solo law firms over the years, I’ve discovered that in law firm marketing they share many commonalities. One of these is their realization that marketing for lawyers is challenging; it is time-consuming, budget-draining and often lacking in results. And the reasons why attorneys find marketing… Continue Reading