marketing for attorneys

Market research is one of those tasks that many people think they only have to do when they launch their law firm and are writing their law firm marketing plan.  But the most successful legal marketers are regularly performing market research to determine what the market looks like and what changes have occurred since their

One of the keys you need to understand in order to be successful with your legal practice and law firm marketing plan is to clearly recognize your core competency. Many attorneys waste far too much of their precious time, energy, and potential profits by trying to be everything to everybody as a way of expanding

In having coached more than 6,000 attorneys in small and solo law firms over the years, I’ve discovered that in law firm marketing they share many commonalities. One of these is their realization that marketing for lawyers is challenging; it is time-consuming, budget-draining and often lacking in results.

And the reasons why attorneys find marketing