The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: Marketing for Lawyers

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #6

Posted in Law Firm Marketing, Law Firm Websites
MARKETING MISTAKE 6: Focusing On Services and Features Instead Of Benefits and Results in Law firm marketing Marketing Mistake #6 is focusing on services and features rather than benefits and results. I came across law firm websites the other day that listed on their home page more than 20 different “packages, programs, and services” along… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #5

Posted in Law Firm Marketing
MARKETING MISTAKE 5: NOT TESTING AND RETESTING YOUR LAW FIRM MARKETING EFFORTS Not testing your marketing efforts is like going through an entire jury trial but neglecting to hear the verdict. Here’s a great little litmus test to apply to your lawyer marketing efforts: If you can’t measure it, you probably shouldn’t be doing it.… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #3

Posted in Law Firm Marketing
MARKETING MISTAKE 3: USING PASSIVE MARKETING VERSUS ACTIVE MARKETING   One of the mistakes I talk about in my book, Practice Made Perfect for Lawyers, is using passive versus active marketing strategies in Law Firm Marketing.   Passive marketing is when you wait for your prospective clients to come to you—like placing an advertisement in… Continue Reading

Marketing for Lawyers – Mistakes Attorneys Make–and How to Avoid Them Mistake #2

Posted in Law Firm Marketing, Law Firm Websites
Law Firm Marketing MISTAKE 2: TARGETING THE WRONG MARKET This is one of the biggest mistakes I see among attorneys especially in small law firm marketing—targeting the wrong market. Identifying and targeting the right market for your services is the most important thing you can do marketing your law firm to ensure the success of… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #1

Posted in Law Firm Marketing
In having coached more than 6,000 attorneys in small and solo law firms over the years, I’ve discovered that in law firm marketing they share many commonalities. One of these is their realization that marketing for lawyers is challenging; it is time-consuming, budget-draining and often lacking in results. And the reasons why attorneys find marketing… Continue Reading

7 Powerful Law Firm Marketing Strategies For Following Up with Your Contacts

Posted in Law Firm Marketing, Law Firm Websites
If you are like many lawyers, you have tried many things to market your law firm. Marketing for lawyers often include giving seminars and presentations, going to networking events, writing articles, talking to old law school buddies, meeting with potential referral sources, building law firm websites, and sending out holiday cards to remind clients of… Continue Reading