Best Practices in Law Firm MarketingIn today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must

How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm OnlineThe last thing your law firm wants to do when conducting marketing activities online is to inadvertently break the law. Not only would it be embarrassing, it can also result in some pretty unpleasant consequences like sanctions and monetary fines.

Beyond knowing your state bar and ABA regulations governing attorney advertising online, you also need

Why Law Firms Fail at MarketingWhy do so many attorneys fail at marketing their practices? It all comes down to one simple truth: with a product, the customer can see it, touch it, taste it or feel it. The senses combine to help the customer decide to make the purchase.

But what does the customer have to go on when