The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: mobile marketing

Latest Google Updates Mean Your Law Firm Website Better be Fast & Mobile Friendly

Posted in Law Firm Websites, SEO for law firms
It’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to… Continue Reading

Mobile-Friendly Sites to Rank Better on Google Starting April 21

Posted in Law Firm Marketing, Law Firm Websites
Google has announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015, so if your site is not currently optimized for mobile devices, your page ranking will likely suffer. According to the Google announcement: Starting April 21, we will be expanding our use… Continue Reading

Mobile Marketing: 42% of Organic Search Visits Now Coming Via Mobile Devices

Posted in Law Firm Marketing
According to the Digital Marketing Report Q4 2014, a quarterly digital marketing analysis produced by search marketing agency Merkle|RKG, mobile devices are now delivering 42% of the organic search traffic across the three major search engines: Google, Yahoo and Bing. The report also notes that mobile organic traffic grew 54% in the fourth quarter of… Continue Reading

Why Mobile is a Must for PI and Criminal Defense Attorneys

Posted in Law Firm Marketing
Last November, something momentous happened in the world of marketing and you may not have even noticed: mobile platforms surpassed desktop computers in terms of where consumers access online content. According to digital research firm comScore, American consumers now spend 60% of their time online accessing content from mobile devices, including smartphones and tablets.  They… Continue Reading

50 Astounding Facts About Mobile Marketing

Posted in Law Firm Marketing
Jamie Turner, the founder of 60SecondMarketer.com, and Jeanne Hopkins at HubSpot recently compiled 50 Amazing Facts About Mobile Marketing and shared those with the world via SlideShare. In case you missed it – or even had a remaining shred of doubt in your mind how important it is to optimize all your online properties for… Continue Reading

How to Optimize Your Law Firm Website for Mobile (for Free)

Posted in Law Firm Marketing, Law Firm Websites
A recent LawMarketing.com post shared an infographic that shows what your mobile optimized website should look like (see below). It also compiled some pretty compelling reasons why your law firm website needs to be optimized for mobile, including: 99% of smartphone owners use their mobile browser at least once a day 95% of mobile users use… Continue Reading

6 Savvy Mobile Marketing Practices

Posted in Law Firm Marketing
Today’s guest post is from Leslie Ealy, The Rainmaker Institute’s Director of Client Services:  Mobile marketing now outranks online advertising as a way to market to consumers; here are 6 savvy mobile marketing practices you should be considering as part of your law firm marketing strategy: Have a mobile-optimized website.   If your website is not… Continue Reading

A Guide to Mobile Marketing

Posted in Law Firm Marketing
Those of us old enough to recall the Dick Tracy comic strip may wonder why, in 2013, we don’t have any mobile communication devices on our wrists. The fact is, we are already doing most of our communicating on a mobile device; it’s just tucked into a pocket or purse.  Two years ago, the purchase of… Continue Reading