By Stephen Fairley on Posted in Law Firm MarketingWord of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen was the last time you bought something, booked a hotel or made a restaurant reservation online without checking the reviews? If you say that you never check reviews, you are either guilty of misrepresentation (fancy lawyer word for fibbing) or you are a very rare bird indeed. If you are an attorney who serves… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing StrategiesPeople are not looking for perfection from you; what matters is how you address problems by being transparent, genuinely concerned and responding positively. Here are seven effective ways to address a negative online review: 1. Contact the review site. If the review is flagrantly false, defamatory or you can prove a disgruntled former employee or… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingBoy, I sure managed to stir up a firestorm of commentary on my Facebook page yesterday when I posted a story about the Avvo lawsuit in Seattle, where a Florida attorney is suing to gain access to the name of a reviewer who posted an allegedly false online review. The suit is in Seattle because… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingSo you got a bad online review. Now what? I’ve written a couple of posts in the past about how to respond appropriately to a negative online review (you can see those here and here). Now I’m inspired by a recent ClubZero post on the subject to provide you with the exact steps in crafting… Continue Reading
