Dr. James Oldroyd, visiting research fellow at MIT and David Elkington, CEO of InsideSales.com, researched three years of data across many companies that respond to online-generated leads. The data included 15,000 unique leads and 100,000 call attempts, which the researchers scoured to determine how companies should respond to their online leads for the best possible

7 Steps to Double Your Online LeadsAre your online leads growing or slowing? If they have either plateaued or bottomed out, you need to scrutinize what you’re doing wrong before investing any more money in your online marketing.

One reason for a stagnant lead pool is making the common mistake of treating your website like an online brochure. Here are 7