By Stephen Fairley on Posted in Law Firm Management,Law Firm MarketingThere are certain traits successful law firms share. I call them habits, since they must be deeply ingrained in an organization to bear full fruit. A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is uncanny how those habits match… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAt some time, you’ve probably been told that it’s not the size of the dog in the fight, it’s the size of the fight in the dog (especially you litigators!). So while big firms do have some advantages over small to mid-size firms when it comes to resources available for law firm marketing, my experience… Continue Reading
By Stephen Fairley on Posted in Law Firm DevelopmentBuilding a lifestyle law firm — one that enables you to do what you want when you want to do it — begins with the understanding that you are running a business. And the success of your law firm lies in how well you are able to develop your strengths in three key areas: Marketing… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIn today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampThe ability to build a lifestyle law firm – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys. So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat. Don’t just take my word that attending… Continue Reading
By Stephen Fairley on Posted in Becoming a RainmakerAt a certain age, most of us stop making New Year’s resolutions because we find that, over time, we are not really committed to them. However, one thing I think we can safely say we are all committed to is success in our work. Whatever success looks like to you — personal wealth, power, acclaim,… Continue Reading
By Stephen Fairley on Posted in Legal MarketingWhen business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever. And you can start this planning process by joining me for a free 60-minute legal marketing webinar: How to Develop Your Law Firm Marketing Plan, where you will learn… A proven… Continue Reading
By Stephen Fairley on Posted in Law Firm ManagementIf you are unhappy in your law practice, every molehill becomes a mountain that you dread climbing. The fact is, you will not create a successful law practice if you’re just in it for the financial rewards. What happy attorneys have in common is, first and foremost, a heartfelt dedication to serving their clients that… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampDo you go to sleep at night with an uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you? Maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently. Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot CampNothing speaks to the quality of your work as powerfully as the people who benefit from it. If you’ve ever (or never) considered attending a Rainmaker Retreat — our two-day legal marketing bootcamp where we teach only proven methods of managing and marketing your law firm — it might be helpful to hear what your peers… Continue Reading
By Stephen Fairley on Posted in Legal Marketing,Legal Marketing StrategiesIf you’re an attorney reading this blog, it’s a safe bet that you are looking for ways to either start a legal marketing program or improve on what you’re already doing. At least that’s what I hope, since that’s why I spend time doing this! And I know your time is at a premium. Which is why… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot CampIf you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at exactly what we cover: Session 1: Achieving Expert Status as an Attorney 5 Proven Strategies To Position Yourself As A Specialist Pros And Cons Of Positioning Yourself As A Generalist And Specialist… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot Camp“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX The Rainmaker… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot CampAn article in yesterday’s New York Times chronicled the continuing struggle big law firms are having in coming to terms with today’s legal services delivery reality. Their response has been to demote or even jettison partners, reducing salaries and cutting some out of annual profit distributions. The latest large firm to announce its “revamp” is… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLaw firms rarely ever fail for lack of talent. They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. The problem, according to Frank Wu, Chancellor and Dean of UC… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot Camp“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX The… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot CampThe Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.” We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampClick here to read Part 1 and here to read Part 2. I’ve compiled some of the most common questions from our 2016 Rainmaker Retreats and my answers below: How should I handle quoting a fee? There are a few approaches to this and you will have to see what works best for you depending… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Rainmaker Retreat Boot CampThe Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.” We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm Management,Rainmaker Retreat Boot CampOne of the most engaging sessions we have at each Rainmaker Retreat is when I open the room up for questions. This is one of my favorite parts of the program since I learn so much about our attendees’ practices from the questions posed. Here are some recent examples: Q: I’ve hired people to write… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot CampIf you are like many attorneys I know, you have been practicing awhile, and your law firm is doing all right, but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Rainmaker Retreat Boot CampYou never know exactly what will resonate for each attorney who attends a Rainmaker Retreat, our two-day law firm marketing seminar, but you can be sure that each and every one of them will take away something they can put to use right away in their legal practice. We schedule a session every month around… Continue Reading
