By Stephen Fairley on Posted in Generating Referrals for AttorneysWhile attorneys always covet referrals, many fall short when it comes to cultivating referral sources as part of their law firm marketing efforts. I believe that part of this stems from the attorney mindset of always being the helper, which often stands in your way of asking for the help you need to gain more… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysHow do you continue to build relationships with referral sources when you are always crunched for time? Just like anything else that matters, you have to carve some time out for the things that are meaningful to you — and few things are more meaningful when it comes to building a profitable law practice than… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysOne of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near the top of the list when it comes to the best ways of finding new clients, but there are 5 referral realities… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysCultivating referrals is low-cost and high-reward, and should be at the top of your list when it comes to new business development for your law firm. The #1 reason attorneys don’t get more referrals is lack of client education. Every law firm should have a long-term client education program that positions your law firm, explains your… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Strategic ReferralsA strong referral base is only built over a period of time, and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys. Achieving this goal is impossible if you are only asking your legal peers for… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysIn my 18 years of counseling attorneys on how to build a robust referral network, I’ve seen that too many firms rely on random referrals, which is just what the term implies — referrals that may or may not come. A strong referral base is only built over a period of time, and is based… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysThe holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as part of their law firm marketing efforts. Below are five proven steps you can take in your law firm marketing and referral strategy to build… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Lead Generation for Law FirmsBuilding a strong referral base should be a top priority for every law firm, every year. Below are seven proven steps you can take to grow your referral base and to catalyze multiple, repeat referrals from your contacts. All are designed to keep your name and reputation top of mind with your connections and to… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for AttorneysAt The Rainmaker Institute, we specialize in helping legal practitioners generate more revenue and increase the quality and quantity of their referrals. One of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Social Media Marketing for Law FirmsWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. Here are the… Continue Reading
